Report: India Plans to Double Cash Support for Women Farmers Before Lok Sabha Election

Background

The Indian government is considering increasing the annual cash transfer to female farmers who own land from ₹6,000 to ₹12,000, according to three sources with knowledge of the matter. This proposal is likely to be announced in the budget on February 1, 2024, and could cost the government an additional ₹12,000 crore ($1.44 billion). The plan is expected to boost the support of women voters for Prime Minister Narendra Modi and his Bharatiya Janata Party (BJP) in the upcoming general election, which is due by May 2024.

Existing Programme

The plan is an extension of an existing programme called Pradhan Mantri Kisan Samman Nidhi (PM-KISAN), which was launched by Modi before the last general election in 2019. Under this programme, the government transfers ₹6,000 annually to both male and female farmers who own up to two hectares of land. The programme has so far disbursed more than ₹2.81 lakh crore to more than 110 million farmers in 15 instalments until last November, according to government estimates.

According to the latest data available on the PM-KISAN website, as of January 10, 2024, there were 9.54 crore beneficiaries registered under the scheme, out of which 5.72 crore were women farmers. The state-wise distribution of beneficiaries shows that Uttar Pradesh had the highest number of women beneficiaries (1.69 crore), followed by Maharashtra (0.67 crore) and Madhya Pradesh (0.62 crore).

Women Farmers in India

Women farmers constitute about 60% of the total farming population in India, but only 13% of them own the land they cultivate, according to government data. Women farmers face various challenges such as lack of access to credit, inputs, markets, information and technology. They also face social and cultural barriers that limit their decision-making power and mobility. The proposed cash support scheme aims to empower women farmers and improve their livelihoods.

According to a study by Oxfam India, women farmers contribute about 55-66% of the total farm labour in India, but receive only 10-12% of the total income from agriculture. The study also found that women farmers spend about 3,300 hours per year on farm-related activities, compared with 1,860 hours by men. However, women farmers are often excluded from formal institutions and schemes that provide agricultural services and benefits.

Political Implications

Women have been a key support base for Modi and his BJP, which is widely expected to win the next election, according to opinion polls. The party recently won elections in three out of four major states, delivering better-than-expected results in states like Madhya Pradesh, where women overwhelmingly voted for it. In Madhya Pradesh, where the BJP government ran a cash transfer programme for married women, the party won about 51% of the female vote, compared with 46.2% of the male vote, according to pollster C-Voter.

The plan to double the cash support for women farmers could further enhance Modi’s popularity among women voters, especially in rural areas where agriculture is a major source of income and employment. The plan could also help the BJP counter the criticism from opposition parties and farmer unions over its controversial farm laws, which sparked massive protests across the country last year.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message