DLabs at ISB, RBI Innovation Hub, and UBI Jointly Kickstart the `Build for Billions’ Program

DLabs at the Indian School of Business (ISB) has launched a new startup accelerator program called ‘Build for Billions’, in collaboration with the Reserve Bank Innovation Hub (RBIH) and Union Bank of India (UBI). The program aims to bridge the gap between financial services and the informal economy, which comprises gig workers, migrant workers, domestic workers, street vendors, carpenters, plumbers, electricians, and construction labourers.

The informal economy faces many challenges, such as low and volatile income, irregular income streams, limited access to credit and savings, and a lack of social security nets. ‘Build for Billions’ is designed to support visionary fintech startups that are dedicated to addressing these issues and enhancing the access, usage and quality of financial services for this segment.

The 50-day equity-free accelerator program offers comprehensive support to the selected startups, including mentorship, capacity building, resources, networking opportunities, the chance to pitch to banks and investors, and a unique piloting opportunity with UBI.

The program was launched on January 12, 2024, and applications are open till January 21, 2024. Startups can apply through the DLabs website. After the submission period, applications will be evaluated and tailored goals will be set for each selected startup.

The program is supported by RBIH, which is an initiative of the Reserve Bank of India (RBI) to promote innovation in the financial sector and foster an inclusive and robust financial ecosystem. RBIH CEO Rajesh Bansal said, “Empowering the informal economy is our commitment for a future where everyone, regardless of their occupation, enjoys seamless access to financial services. This initiative holds the promise of bringing forth solutions that contribute to a more inclusive and robust financial ecosystem.”

UBI is also a partner in the program and will provide a platform for the startups to pilot their solutions with its customers. UBI Executive Director Nitesh Ranjan said, “The collaboration of Union Bank with DLabs and RBIH seeks to find innovative solutions for formalising the informal workforce. We are excited and looking forward to new ideas.”

DLabs is the business incubator of ISB that operates under the aegis of I-Venture@ISB. It provides support to entrepreneurs across various stages of their ventures. DLabs Faculty Director Bhagwan Chowdhry said, “A skilled labour force is the backbone of building a robust economy. Building and supporting finance infrastructure that can assist in development of such workforce should be our top priority.”

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message