INDRA Water Treatment: $4M Boost from Mela, Emerald Ventures

Indra Water, a smart water treatment systems provider, has raised $4 million in a Series A round led by Mela Ventures and Emerald Technology Ventures. The round also saw participation from Peak Sustainability Ventures and The Climate Angels.

Indra Water was founded in 2017 by Amrit Om Nayak and Krunal Patel, who have backgrounds in chemical engineering and environmental engineering respectively. The startup aims to solve the problem of water treatment in the industrial and sewage segment with its patented electro-chemical oxidation and coagulation process.

The startup claims that its technology can treat wastewater from various sources such as textile, dairy, food processing, pharmaceutical, chemical, and municipal sectors. The treated water can be reused for non-potable applications such as gardening, flushing, cooling towers, and irrigation.

According to a 2022 Frost & Sullivan report, the Indian water and wastewater treatment market will grow to $2.08 billion by 2025 from $1.31 billion in 2020. The report also highlighted the need for decentralized and modular solutions that can cater to the diverse needs of different industries and regions.

Indra Water’s solutions are designed to be economical, compact, smart, and scalable. The startup claims that its systems can reduce water consumption by up to 80%, save energy by up to 90%, and reduce sludge generation by up to 95%. The startup also offers remote monitoring and control features through its cloud-based platform.

The startup plans to use the fresh funds to expand its product portfolio, increase its manufacturing capacity, and strengthen its sales and service network. The startup also aims to enter new markets such as Southeast Asia, Middle East, and Africa.

The investors expressed their confidence in Indra Water’s vision and technology. Mela Ventures’ co-founder Bala Parthasarathy said, “We are excited to partner with Indra Water as they address one of the most pressing problems of our times – water scarcity. Their innovative technology has the potential to transform the water treatment industry and create a positive impact on the environment and society.”

Emerald Technology Ventures’ partner Gina Domanig said, “Indra Water has developed a unique solution that combines electro-chemical processes with smart software to deliver high-quality water treatment at a low cost. We are impressed by the team’s deep technical expertise and strong customer traction. We look forward to supporting them in their growth journey.”

Indra Water’s co-founder and CEO Amrit Om Nayak said, “We are delighted to have the backing of such reputed investors who share our vision of building a sustainable future through smart water management. With their support, we aim to scale our operations, reach new customers, and create more value for our stakeholders.”

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message