Ambani: No.2 Globally in 2024 Brand Guardianship Index

Mukesh Ambani, the chairman and managing director of Reliance Industries Ltd, has been ranked as the top Indian and second globally in the Brand Guardianship Index 2024 compiled by Brand Finance. The index recognises CEOs who effectively build business value while considering the interests of all stakeholders, including employees, investors, and society at large.

Ambani surpassed prominent figures like Microsoft’s Satya Nadella and Google’s Sundar Pichai to secure the second spot globally, with Tencent’s Huateng Ma claiming the number one position. Ambani retained his second position globally from the previous year, and he emerged as the top-ranked CEO in the ‘Diversified’ conglomerates category.

Brand Finance awarded Ambani a BGI score of 80.3, just slightly below Huateng Ma’s score of 81.6. The Brand Finance survey evaluates CEOs based on a balanced scorecard that measures their ability to act as stewards of their company’s brand and long-term value.

The analysis revealed that Environmental, Social, and Governance (ESG) factors have become the primary driver in determining CEO reputation. Being recognised as a sustainability champion accounted for 14% of the variation in reputation scores, surpassing factors such as perceived trustworthiness and having a strong strategy and global recognition.

Brand Finance defines a brand guardian as a CEO who enhances brand and business value. These CEOs are celebrated for their ability to forge win-win partnerships and build a sustainable future, transforming the role of a CEO from being solely competitive to collaborative.ambani-no-2-globally-in-2024-brand-guardianship-index

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message