Bharat Petroleum Corporation Limited (BPCL), a leading Fortune 500 Maharatna Energy Conglomerate, has announced that Olympic and World Javelin Champion Neeraj Chopra will be the new face of their Premium Petrol ‘Speed’. This collaboration aims to enhance the brand’s appeal as a high-performance fuel that delivers peak performance and efficiency.
Neeraj Chopra: A Perfect Fit for ‘Speed’
Neeraj Chopra, who made history by winning India’s first Olympic gold medal in athletics at Tokyo 2020 and then clinched the World Championship title in Oregon 2021, is widely regarded as one of the best javelin throwers in the world. His stellar achievements, role model status and exceptional journey align seamlessly with the ethos of ‘Speed’, making him the perfect embodiment of the brand’s values.
‘Speed’, the hi-performance petrol from Bharat Petroleum, personifies the thrill of staying ahead each time, every time. With bespoke friction modifier technology, ‘Speed’ ensures a smoother drive, accelerated mileage and peak engine performance. The brand caters to the aspirational Indian who seeks excellence and efficiency in every aspect of life.
BPCL’s Commitment to Quality and Innovation
BPCL has a rich heritage of upholding integrity and bringing innovative solutions to the energy sector. The company has consistently distinguished itself as an industry leader and a trusted partner for millions of customers. The introduction of Neeraj Chopra as the brand ambassador for ‘Speed’ reaffirms this commitment, reflecting a shared ethos of maintaining the highest standards of performance and reliability.
BPCL has also been associated with other sports personalities who exemplify quality, authenticity and trustworthiness. Cricketing legend Rahul Dravid serves as the brand ambassador for the company’s ‘Pure for Sure’ initiative and range of ‘MAK lubricants’. The company believes that sports have a transformative power to inspire and unite people.
Neeraj Chopra’s association with ‘Speed’ is expected to boost the brand’s visibility and popularity among customers who value performance, efficiency and consistency. The partnership will also showcase BPCL’s support for sports and athletes in India.
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