IIFL Samasta Launches Rs 1,000 Crore Bond Issue for Growth and Expansion

IIFL Samasta Finance, a subsidiary of IIFL Finance, is set to raise Rs 1,000 crore through its maiden public bond issue. The bond issue, offering an interest rate between 9.6% and 10.5%, aims to support the company’s growth and capital augmentation. IIFL Samasta, a leading Non-Banking Financial Company-Microfinance Institution (NBFC-MFI), has exhibited robust growth, with a Compound Annual Growth Rate (CAGR) of 68% in the last five years and plans to maintain a growth rate of 25%-30% over the next three years. The bond issue was open from December 4 and was available until December 15​​​​.

IIFL Finance, holding 99% in IIFL Samasta, has committed to infusing Rs 200 crore through a rights issue of 7.5 crore fully paid-up equity shares of face value Rs 10 each at a premium of Rs 16.74 per share. The company raised Rs 5,239 crore of debt in the first half of FY24, predominantly through term loans and privately placed bonds. In the second half, it planned to borrow about Rs 6,000 crore, with undrawn sanctions of Rs 1,250 crore​​​​.

For the bond issue, IIFL Samasta planned to sell secured redeemable non-convertible debentures (NCDs) with a base component of Rs 200 crore, retaining the right to oversubscription up to Rs 800 crore. The bonds have been rated “AA-/Positive” by Crisil Ratings and “AA/Stable” by Acuite Ratings, indicating a high degree of safety. The bonds were structured to offer 10.50% for a 60-month tenure, with rates for 24 and 36 months’ maturity set at 9.60% and 10%, respectively. The company, which began operations in 2008 in Tamil Nadu, has expanded to 1,485 branches across 22 states, with a significant focus on Bihar, Karnataka, Rajasthan, Tamil Nadu, and West Bengal​​.

This strategic move by IIFL Samasta Finance highlights the company’s commitment to growth and diversification of its borrowing profile, setting a firm foundation for its future expansion and stability in the financial market.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message