India’s Green Transit: E-Buses to Make Up 13% of Sales by FY25

Electric buses (e-buses) in India are expected to account for a significant portion of new bus sales by FY2025, as projected by ICRA, a leading rating agency. The e-bus segment is set to represent 11-13% of new bus sales by FY2025, signifying a pivotal shift towards electrification in India’s public transportation sector. This growth is underpinned by several factors, including operational savings compared to conventional diesel buses, government subsidies, and advancing technologies that are reducing the capital costs associated with e-buses.

Several state Electric Vehicle (EV) policies have set specific targets and timelines for e-bus adoption, creating a structured roadmap for electrification. These policies are instrumental in fostering a conducive environment for the growth of the e-bus market. The penetration of e-buses has already reached 7% in FY2023, showing a consistent improvement in volumes and market share.

The Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme has played a significant role in this growth. The scheme is expected to continue boosting the e-bus segment until its expiry in March 2024. Furthermore, Convergence Energy Services Limited (CESL) has been actively involved in stimulating e-bus adoption through bid aggregation under various tenders. These initiatives have seen substantial interest and participation from Original Equipment Manufacturers (OEMs), despite the absence of subsidies in some tenders.

The government has also launched the PM e-Bus Sewa scheme, aiming to provide 10,000 e-buses to 169 cities under a Public-Private Partnership (PPP) model. This scheme, along with the FAME II scheme, is expected to support e-bus volumes as subsidies get gradually phased out.

In terms of market size, the India Electric Bus Market was valued at USD 27.39 million in 2022 and is projected to grow at a CAGR of 7.61% to reach USD 330.78 million by 2028. Key players in the Indian Electric Bus Market include Ashok Leyland, Foton-PMI, JBM Auto Ltd, Olectra Greentech Ltd, and Tata Motors, with the Hybrid Electric Vehicle (HEV) segment currently holding the largest market share. The Battery Electric Vehicle (BEV) segment is expected to be the fastest-growing in 2023.

The growth of the e-bus market in India is a testament to the country’s commitment to sustainable transportation and reducing carbon emissions. The combined efforts of the government’s policies, the active participation of OEMs, and the evolving technology landscape are set to transform India’s public transport system into a cleaner, more efficient, and environmentally friendly one​​​​​​.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message