Centre Advises Coal India, NLC India to Cut Supply Costs

The Indian government has issued a directive to Coal India and NLC India, the country’s leading coal producers, urging them to explore avenues to reduce coal supply costs by 10-15%. This move comes amidst growing concerns over the rising cost of coal, which is squeezing power generation companies and pushing electricity prices upwards for consumers.

India’s dependence on imported coal has been steadily rising in recent years. Data from the Coal Controller’s Organization (CCO) paints a concerning picture. In December 2023, the average price of imported coal reached a staggering ₹20,154 per tonne, a steep 78% increase compared to December 2022. While domestic coal prices haven’t witnessed such a dramatic rise, they haven’t remained unaffected. The CCO data reveals a 12% year-on-year increase in December 2023, with the average domestic coal price reaching ₹1,422 per tonne.

Lower Power Tariffs & Improved Industrial Competitiveness

The government estimates that a 10-15% reduction in coal supply costs could translate to significant annual savings of ₹1.2 lakh crore for the power sector. This, in turn, has the potential to bring much-needed relief to consumers in the form of lower power generation tariffs. A report by the Federation of Indian Chambers of Commerce and Industry (FICCI) suggests that a 10% reduction in coal prices could lead to a decrease in power tariffs by ₹0.50 per unit. This reduction would be particularly beneficial for industries that are heavily reliant on electricity, such as manufacturing and textiles. Lower power costs can improve their operational efficiency, potentially leading to increased competitiveness and job creation.

Challenges and Strategies for Cost Reduction

Industry experts acknowledge the challenge faced by Coal India and NLC India in achieving the targeted cost reductions. However, they believe there are several strategies these companies can explore:

  • Optimizing Mining Operations: Implementing new technologies like automated excavation equipment and data-driven extraction planning can improve efficiency and reduce production costs. Additionally, focusing on extracting coal from mines with lower operational costs can contribute to overall cost reduction.
  • Logistics Efficiency: Collaborating with the Indian Railways to streamline transportation routes and expedite coal movement can lead to significant cost savings. Furthermore, exploring alternative modes of transport, such as inland waterways, for feasible routes could offer additional cost benefits.
  • Alternative Sourcing: While India remains heavily reliant on imported coal, Coal India and NLC India can explore sourcing a larger portion from domestic mines with lower production costs. This can involve ramping up production at these mines while ensuring adherence to environmental and safety regulations. Additionally, exploring reliable import sources with competitive pricing can help diversify the supply chain and mitigate dependence on expensive international options.

The success of this government initiative hinges on the collaborative efforts of Coal India, NLC India, the power sector, and potentially the Indian Railways. Effective implementation of these cost-cutting measures has the potential to bring down power generation costs, benefitting both consumers and industries across the country. This, in turn, can contribute to economic growth and improved energy security for India.

Recent Blog : FPIs’ March Investments: Rs 50,000 Cr in Equity, Debt

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message