Exporters Advocate 45-Day Rule Exemption for MSEs

Indian exporters are facing a perfect storm. A recent regulation aimed at aiding domestic businesses is instead creating a cash crunch that threatens their ability to compete on the global stage. The culprit? Section 43B(h) of the Income Tax Act 2023, which mandates a strict 45-day payment window for goods and services procured from Micro, Small and Medium Enterprises (MSMEs).

A Collision Course: Short Payment Cycles vs. Long Credit Realities

The Federation of Indian Export Organisations (FIEO) along with leading export promotion council chiefs have jointly petitioned Prime Minister Narendra Modi for an exemption from this rule. Their primary concern is the fundamental mismatch between the mandated payment cycle and the export business model. Unlike domestic businesses that typically enjoy shorter payment terms, exporters often deal in extended credit cycles. Overseas buyers frequently settle dues after 90 or even 120 days, creating a significant lag between their outflows and inflows. Being forced to pay domestic suppliers within a rigid 45-day window creates a significant cash flow strain. This disrupts their ability to fulfill existing export orders or secure new ones, potentially crippling their export operations.

Seeking a Win-Win: Supporting MSMEs Without Sinking Exporters

It’s important to understand that exporters aren’t against supporting MSMEs. They recognize the critical role these smaller enterprises play in India’s economic ecosystem. However, they advocate for a solution that takes into account the unique challenges faced by the export sector.

Charting a Course for Balance

Industry representatives have proposed several alternative solutions that could achieve a win-win scenario:

  • Extended Payment Window for Exporters: Granting exporters a longer window, perhaps 90 days, would better align with their typical credit cycles, alleviating the immediate cash flow squeeze.
  • Discounted Bill Financing Schemes: The government could facilitate access to discounted bill financing schemes. These schemes bridge the gap between exporter payments and supplier dues by offering exporters working capital at lower interest rates.
  • Tiered Payment System: Implementing a tiered system based on export transaction size could offer more flexibility. For smaller value exports, a 45-day window might be manageable. However, for larger deals with extended credit cycles, a longer window or access to financing schemes would be crucial.

The government now walks a tightrope. It must find a solution that balances the need to support a robust MSME sector with the crucial role of exporters in driving India’s economic engine. Striking this balance will be essential for fostering a healthy and competitive export environment, ensuring the continued growth of both MSMEs and the export sector.

Recent Blog : Adani Bounces Back with Rapid Expansion Post Hindenburg

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message