WorkEZ Sets Sights on Bengaluru and Coimbatore, Pledges Rs 63 Crore for Growth


WorkEZ, a Chennai-headquartered managed office and co-working space provider, has announced a significant expansion plan with an investment of Rs 63 crore over the next 12 months. This expansion will add over 4.7 lakh square feet of managed office space and mark the company’s entry into the Bengaluru and Coimbatore markets. One-third of the investment has already been deployed.

In Chennai, WorkEZ has leased three new centers. The WorkEZ Helix center in Velachery offers 1,25,000 sq ft of office space capable of accommodating 2,500 desks and is expected to open in Q1 2024. Another center, WorkEZ Alwarpet, located off St Mary’s Road, will provide 600 workstations across 30,000 sq ft and is slated to open by Q4 2024.

In Bengaluru, WorkEZ has leased 1,65,000 sq ft of office space with nearly 3,300 workstations, planned for launch by Q4 2024. The company’s first center in Coimbatore, with a capacity of 2,000 desks over 1,00,000 sq ft, is expected to open by Q3 2024.

With these additions, WorkEZ’s portfolio will expand to 1.1 million sq ft with over 22,000 workstations across 12 centers in three cities. The company currently enjoys an occupancy rate of over 90% across its portfolio and has eight operational centers in Chennai.

Sunil Reddy, co-founder and managing director of WorkEZ, stated that since its founding in H2 2019, the company has grown its portfolio at an annual rate of over 50%, surpassing 1 million sq ft. Additionally, the company’s top-line has increased at a CAGR of just over 150%, leading to full-year profitability in FY23. WorkEZ plans to increase its overall portfolio to six million sq ft by FY28.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message