Actis’ BluPine Energizes India’s Solar Sector with ₹2,100 Crore Atha Acquisition

Actis’ BluPine Energy, a subsidiary of London-based private equity firm Actis LLP, has recently acquired the solar power assets of Kolkata-based Atha Group for an estimated ₹2,100 crore. This acquisition includes a 404MW solar power project portfolio spread across India and is valued at approximately $100 million in equity value. The deal signifies a strategic step in enhancing BluPine’s renewable energy capabilities, contributing significantly to India’s clean energy transition. BluPine aims to build a 4GW portfolio capacity over the next 4-5 years​​.

Actis has committed a substantial investment of up to US$800 million in BluPine through its Energy 5 Fund, which totals US$6 billion of investable capital. This fund focuses on global energy transition opportunities, underlining Actis’ dedication to sustainable investments on a global scale​​.

The acquisition process involved multiple bidders, with BluPine Energy and Atha Group being advised by Kotak Investment Banking and Avendus Capital, respectively. Among the nine initial companies showing interest in Atha’s solar assets were Torrent Power, Ayana Renewable Power, Sembcorp Industries, and Actis. The final competition was between Ayana and Actis, with Actis emerging as the winning bidder​​.

Actis has a strong track record in the renewable energy sector, having built and operated leading Indian renewable Independent Power Producers (IPPs) such as Ostro Energy and Sprng Energy. Both of these entities were sold to strategic players, marking significant transactions in the industry​​.

BluPine Energy, as Actis’ third clean energy firm in India, will focus on building wind, solar, and storage capabilities to deliver clean, reliable power across India. This aligns with the company’s strategic vision in the renewable energy sector and emphasizes sustainability and positive impact​​.

In a separate but related deal, BluPine Investment Holdings Ltd., backed by Actis, acquired Acme Solar Holdings’ assets for an Enterprise Value (EV) of ₹1,700 Crores. This acquisition, which includes operational solar power projects with a combined capacity of about 400 megawatts across multiple Indian states, is a significant step towards expanding BluPine’s renewable energy portfolio. It reflects the growing interest in renewable energy, aligning with India’s sustainable energy goals and signaling confidence from global investors like Actis in India’s renewable energy potential​​.

This acquisition is set against the backdrop of the global push towards renewable energy, spurred on by the Paris Agreement of 2015. India has committed to generating 175 gigawatts of renewable energy by 2022, with a significant focus on solar energy, as part of its commitment to the Paris Agreement. The BluPine and Acme Solar deal plays into this larger narrative of transitioning to cleaner and more sustainable energy sources​​.

The acquisition adds approximately 400 megawatts of solar power capacity to India’s clean energy generation targets, potentially fostering job opportunities and driving technological innovations in the renewable energy sector. This move not only has business implications but also contributes to global sustainable development goals by promoting cleaner energy sources and reducing carbon emissions​​.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message