Adani Group Increases Ownership in IANS News Agency

AMNL acquires majority stake in IANS

AMG Media Networks Limited (AMNL), a wholly owned subsidiary of Adani Enterprises, has increased its stake in IANS India Private Limited (IANS), one of India’s leading news agencies, by subscribing to fresh shares worth Rs 5 crore. The acquisition was announced on Wednesday, January 17, 2024.

According to a regulatory filing, AMNL has raised its ownership of IANS shares with voting rights to 76%, and nearly all non-voting shares, up from 50.5% each earlier. The transfer of shares was approved by the board of IANS at its meeting held on December 15, 2023.

Pursuant to the acquisition, IANS is now a subsidiary of AMNL. AMNL has also signed a shareholders’ agreement with IANS and Sandeep Bamzai, a shareholder of IANS, to record their inter-se rights with respect to IANS.

“All operational and management control of IANS will be with AMNL and AMNL will have the right to appoint all directors of IANS,” the filing stated.

Adani Group expands its media ventures

The IANS acquisition is Adani Group’s latest media venture, following the conglomerate’s purchase of 65% stake in news broadcaster NDTV in December 2022 and Quintillion Business Media, which operates business and financial news digital media platform BQ Prime, in March 2022.

Adani Group, led by billionaire Gautam Adani, is one of India’s largest diversified conglomerates with interests in ports, energy, airports, logistics, agribusiness, real estate and defence.

The group’s existing media assets, such as NDTV and BQ Prime, compete with Reliance Industries-owned broadcaster News18 and business news site Moneycontrol.

IANS, incorporated in India and registered with the Registrar of Companies, Delhi since December 26, 1994, boasts an authorised share capital of Rs 20 lakh, a paid-up share capital of Rs 10 lakh, and a turnover that has seen a steady increase over the last three years.

The turnover figures for the fiscal years ending in 2020-21, 2021-22, and 2022-23 stood at Rs 10.33 crore, Rs 9.39 crore, and Rs 11.86 crore, respectively.

IANS provides news coverage across various domains such as politics, business, sports, entertainment, health and lifestyle. It has a network of over 100 journalists across India and abroad.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message