Advancing Financial Inclusion: Fino Payments Bank’s Journey to Becoming a Small Finance Bank

Introduction

Fino Payments Bank, a notable player in the banking sector, has recently taken a significant step forward in its growth trajectory. The bank has formally applied for a license to operate as a Small Finance Bank (SFB) with the Reserve Bank of India (RBI).

Application and Compliance

This move by Fino Payments Bank aligns with RBI’s guidelines for ‘on tap’ Licensing of Small Finance Banks in the Private Sector, which were issued on December 5, 2019. The Reserve Bank of India confirmed the receipt of this application from Fino Payments Bank during the quarter that ended on December 31, 2023. This application represents a key milestone in the bank’s journey towards transitioning into an SFB.

Board Approval and Strategic Moves

The decision to apply for the SFB license was backed by the bank’s board on July 28. The board not only approved the transition proposal but also initiated a committee to explore potential group corporate restructuring. This restructuring is aimed at evaluating the implications and other considerations that come with such a transition.

Financial Performance and Growth

Fino Payments Bank has demonstrated robust financial health, as evidenced by its impressive growth in recent quarters. The bank registered a significant 85 percent year-on-year growth in profit. In the second quarter of the financial year 2023-24 (FY24), the bank’s consolidated profit after tax (PAT) jumped 41.5 percent year-on-year to Rs 19.5 crore, underpinned by strong growth in transactions and user base. This performance is a testament to the bank’s sustainable growth trajectory and its ability to leverage its network effectively.

Impact on Banking Sector and Future Prospects

The RBI’s initiative to allow payment banks like Fino Payments Bank to upgrade to SFBs after five years of operations is part of a broader strategy. This strategy is aimed at strengthening the banking sector’s infrastructure and enhancing the availability of financial services. Such initiatives are particularly beneficial for small businesses and farmers, who often find it challenging to access traditional banking services.

Conclusion

Fino Payments Bank’s application for an SFB license marks an important step in its evolution and reflects its commitment to enhancing its banking infrastructure to better serve its customers. The bank’s strong financial performance and strategic initiatives position it well to make the most of this new opportunity.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message