Amit Shah Inaugurates RCS & ARDB Computerization

Union Home Minister and Minister of Cooperation Amit Shah inaugurated the computerization projects for the Registrar of Cooperative Societies (RCS) and the Agriculture and Rural Development Banks (ARDB) of all states and union territories on January 30, 2024. The event was organized by the Ministry of Cooperation in partnership with the National Cooperative Development Corporation (NCDC).

Vision of Sahkaar Se Samriddhi

Shah said that the computerization projects are part of the vision of “Sahkaar Se Samriddhi” (Prosperity through Cooperation) that Prime Minister Narendra Modi has envisaged for the cooperative sector. He said that the Modi government is committed to making crores of farmers prosperous by strengthening the cooperative movement in the country.

Benefits of Computerization

Shah said that the computerization projects will help improve efficiency, transparency and accountability in the working of RCS and ARDB. He said that the projects will standardize business procedures through a Common Accounting System (CAS) and a Management Information System (MIS) and bring the entire cooperative ecosystem on a digital platform.

He said that the computerization of RCS offices will enable them to function paperless and implement the cooperative laws and regulations effectively. He said that the ministry has already finalized the National Cooperative Database, containing data from more than 8 lakh cooperative societies, and it will be launched soon.

He said that the computerization of ARDBs will facilitate long-term loans to farmers through Primary Agriculture Credit Societies (PACS). He said that under the first phase, 1,851 branches of ARDBs in 13 states and UTs will be computerized and linked to NABARD through a common national software. He suggested expansion of ARDBs to other states as well.

He said that long-term finance is essential for modernizing the agriculture sector and enhancing productivity and income of farmers. He said that after computerization, ARDBs will be able to provide both medium and long-term loans to farmers at affordable rates.

Role of Ministry of Cooperation

Shah said that the Ministry of Cooperation, which was formed by Prime Minister Modi in July 2021, has taken several initiatives to revitalize the cooperative sector. He said that the ministry has launched schemes such as Sahakar Pragya, Sahakar Mitra, Sahakar Seva Kendra and Sahakar Bharatiya Kosh to provide training, internship, consultancy and financial assistance to cooperative societies.

He said that the ministry has also introduced a new bill in Parliament to amend the Multi-State Cooperative Societies Act, 2002, to bring more transparency and accountability in multi-state cooperative societies. He said that the bill will protect the interests of members and depositors of such societies.

He said that the ministry is also working on a new policy framework for cooperatives, which will be based on the principles of autonomy, democracy, professionalism, social responsibility and good governance. He said that the policy will aim at creating an enabling environment for cooperatives to grow and contribute to various sectors of the economy.

He appealed to all stakeholders to join hands with the ministry in realizing the vision of “Sahkaar Se Samriddhi” and making India a global leader in cooperatives.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message