At Davos WEF Meet, Karnataka Govt Secures Rs 22,000 Crore Deals with Seven Companies

The Karnataka government has announced that it has signed Memorandums of Understanding (MoUs) with seven companies for investment proposals worth Rs 22,000 crore at the World Economic Forum (WEF) Annual Meeting in Davos, Switzerland. The MoUs were signed on Wednesday, January 17, 2024, by a delegation from the state led by Minister for Large and Medium Industries and Infrastructure Development M B Patil.

Web Werks to set up data centre park

The largest deal was with Web Werks, a leading data centre service provider, which proposes to set up a Rs 20,000 crore data centre park in the state. The park will have a capacity of 200 megawatts and will cater to the growing demand for data storage and cloud computing services in India and abroad. The project is expected to generate employment for about 10,000 people.

Lulu Group to venture into food processing

Another major investor is the Lulu Group International, a UAE-based conglomerate that operates retail, hospitality and real estate businesses. The group plans to invest Rs 300 crore in a food processing plant in Vijayapura district, dedicated to exports. The plant will produce fruits, vegetables, spices and other processed foods for the Middle East and other markets. The project will create jobs for about 2,000 people.

Takeda Pharmaceuticals to establish global innovation centre

Takeda Pharmaceuticals, a Japanese multinational pharmaceutical company, also signed an MoU with the Karnataka government to establish a global innovation centre in Bengaluru. The centre will focus on research and development in areas such as oncology, neuroscience, rare diseases and vaccines. The company is actively scouting for suitable campus locations in the city. The centre will employ about 1,000 scientists and researchers.

Other deals in various sectors

The other four companies that signed MoUs with the state government are:

  • ABB India, a Swiss-Swedish engineering company, which plans to invest Rs 800 crore in a robotics manufacturing unit in Dharwad district.
  • Adani Wilmar, an agribusiness joint venture between Adani Group and Wilmar International, which intends to invest Rs 500 crore in an edible oil refinery in Belagavi district.
  • Shree Cement, an Indian cement manufacturer, which proposes to invest Rs 200 crore in a cement grinding unit in Chitradurga district.
  • Kalyani Group, an Indian conglomerate with interests in engineering, steel and defence sectors, which aims to invest Rs 200 crore in an aerospace components manufacturing unit in Belagavi district.

These projects will collectively create employment opportunities for about 5,000 people.

Karnataka showcases its potential at WEF Meet

The Karnataka government has been actively participating in the WEF Meet 2024 to showcase the state’s potential as a preferred destination for investments. The delegation headed by Patil has engaged in a series of deliberations with industry leaders from across the world. Chief Minister Basavaraj Bommai joined the delegation on Thursday and held meetings with several global CEOs.

The state government has expressed confidence that the MoUs signed at the WEF Meet will boost the state’s economy and generate more jobs for its people. It has also said that it is expecting more investment proposals from other companies in the coming days.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message