On March 27, 2024, Audi India inaugurated its newest pre-owned car facility, Audi Approved: plus, in Guwahati, Assam. This marks the 26th outlet for the brand’s pre-owned car program in India, signifying a strategic expansion in the pre-owned car segment. Strategically located at Balughat, Jayanagar Tripura Road, Guwahati, the new showroom boasts a display capacity of 10 cars. This makes it the largest luxury pre-owned car outlet in the Northeast, catering to the region’s burgeoning demand for premium vehicles.
Capitalizing on the Pre-Owned Car Boom
Audi India is capitalizing on the thriving pre-owned car market in India. During the inauguration, Balbir Singh Dhillon, Head of Audi India, highlighted the company’s impressive performance in the pre-owned car segment. He revealed that Audi Approved: Plus witnessed a whopping 62% growth in 2023, reflecting the increasing popularity of pre-owned luxury cars. Dhillon further announced ambitious plans to expand Audi’s pre-owned car footprint by adding four more facilities across India by 2024.
Unmatched Service and Quality Standards
Pulak Goswami, Dealer Principal, Audi Guwahati, emphasized the dealership’s unwavering commitment to providing exceptional service in the luxury car segment. Audi Approved: plus offers a curated selection of certified pre-owned Audi cars that undergo meticulous inspections to ensure top quality and mechanical soundness. This ensures that customers receive vehicles in pristine condition. Additionally, customers benefit from the peace of mind that comes with 24×7 roadside assistance and complete vehicle history for every car.
The inauguration of the new Audi Approved: plus facility in Guwahati strengthens Audi India’s presence in the Northeast and caters to the growing demand for premium pre-owned cars in the region. By offering a wider selection of certified pre-owned vehicles, unparalleled service, and transparent practices, Audi aims to solidify its position as a leader in the pre-owned luxury car market. This strategic move not only benefits Guwahati car buyers but also indicates Audi India’s bullish outlook on the pre-owned car market’s future potential.
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