Audi Launches Pre-Owned Car Facility in Guwahati

On March 27, 2024, Audi India inaugurated its newest pre-owned car facility, Audi Approved: plus, in Guwahati, Assam. This marks the 26th outlet for the brand’s pre-owned car program in India, signifying a strategic expansion in the pre-owned car segment. Strategically located at Balughat, Jayanagar Tripura Road, Guwahati, the new showroom boasts a display capacity of 10 cars. This makes it the largest luxury pre-owned car outlet in the Northeast, catering to the region’s burgeoning demand for premium vehicles.

Capitalizing on the Pre-Owned Car Boom

Audi India is capitalizing on the thriving pre-owned car market in India. During the inauguration, Balbir Singh Dhillon, Head of Audi India, highlighted the company’s impressive performance in the pre-owned car segment. He revealed that Audi Approved: Plus witnessed a whopping 62% growth in 2023, reflecting the increasing popularity of pre-owned luxury cars. Dhillon further announced ambitious plans to expand Audi’s pre-owned car footprint by adding four more facilities across India by 2024.

Unmatched Service and Quality Standards

Pulak Goswami, Dealer Principal, Audi Guwahati, emphasized the dealership’s unwavering commitment to providing exceptional service in the luxury car segment. Audi Approved: plus offers a curated selection of certified pre-owned Audi cars that undergo meticulous inspections to ensure top quality and mechanical soundness. This ensures that customers receive vehicles in pristine condition. Additionally, customers benefit from the peace of mind that comes with 24×7 roadside assistance and complete vehicle history for every car.

The inauguration of the new Audi Approved: plus facility in Guwahati strengthens Audi India’s presence in the Northeast and caters to the growing demand for premium pre-owned cars in the region. By offering a wider selection of certified pre-owned vehicles, unparalleled service, and transparent practices, Audi aims to solidify its position as a leader in the pre-owned luxury car market. This strategic move not only benefits Guwahati car buyers but also indicates Audi India’s bullish outlook on the pre-owned car market’s future potential.

Recent Blog : Starcharge Energy, Uno Minda Team Up for EV Charger Venture

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message