“AWS Cloud Powers HDFC Securities’ Innovative Trading App HDFC SKY

HDFC Securities, a leading investment service provider in India, has launched its new mobile trading application, HDFC SKY, leveraging the cloud capabilities of Amazon Web Services (AWS). This move is set to significantly enhance the trading experience for HDFC’s vast customer base and align with the growing demand for efficient, tech-driven investment solutions.

Key Highlights of HDFC SKY Launch

  1. Partnership with AWS Cloud: HDFC SKY operates on AWS, aiming to provide a secure, stable, and low-latency trading service. This choice reflects the growing trend in the financial sector to adopt cloud technology and AI, catering to the needs of tech-savvy retail investors who prefer mobile trading platforms​​​​.
  2. Cost Efficiency and IT Infrastructure: The adoption of AWS cloud technology is expected to reduce HDFC Securities’ annual IT infrastructure and management costs by up to 50%, compared to traditional on-premises infrastructure​​.
  3. Customer Base and Service Expansion: The HDFC SKY app caters to 75 million customers and affiliates of HDFC Group globally. It supports trading in various segments like shares, commodities, futures, currencies, IPOs, mutual funds, and ETFs. The platform operates on a flat pricing model, offering transparent and accessible transactions irrespective of investment size or the number of trades​​​​.
  4. Innovative Features and Machine Learning Integration: HDFC Securities plans to harness machine learning on AWS to provide more personalized and tailored experiences to its customers. This includes intelligent document processing pipelines for improved customer onboarding and service experiences, utilizing AWS’s generative AI offerings​​.
  5. Performance and Scalability: To ensure consistent performance and accommodate the increasing number of transactions, HDFC Securities has migrated its core operations to Amazon EC2, utilizing AWS services like Amazon EKS and Amazon EMR. This migration supports the expansion of mobile trading services, including equities, derivatives, commodities, IPOs, bonds, and U.S. investing​​.
  6. Investments and Long-Term Vision: AWS has invested USD 3.7 billion in India from 2016 to 2022 and plans to invest USD 12.7 billion by 2030 in local cloud infrastructure. These investments are aimed at accelerating innovation and productivity, contributing significantly to India’s GDP. AWS is also committed to using renewable energy sources, aligning with Amazon’s goal to power operations with 100% renewable energy by 2025​​​​.
  7. Focus on Sustainability: The emphasis on renewable energy by Amazon and AWS underscores a long-term vision towards sustainable operations and community development, contributing to global sustainability efforts​​.

This launch marks a significant step for HDFC Securities in enhancing its digital offerings, reflecting the broader trend in the financial services industry in South Asia to rapidly adapt to cloud technology and AI. The HDFC SKY app is set to revolutionize the way retail investors engage with financial markets, offering a seamless, efficient, and technologically advanced trading experience.



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