BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has announced its new corporate identity as BOBCARD Limited. The company has also unveiled a new logo and a positioning statement “Credit Reimagined”. The rebranding reflects the company’s commitment to provide innovative and customer-centric credit solutions to the Indian market.
What is BOBCARD Limited?
BOBCARD Limited is a non-banking financial company (NBFC) that offers credit cards, co-branded cards, merchant acquiring services and digital lending solutions. The company was established in 1994 as BOB Cards Ltd. and later renamed as BOB Financial Solutions Limited in 2017. It is one of the leading credit card issuers in India with over 3 million customers and a network of more than 10,000 merchants.
Why did BOB Financial Solutions rebrand itself?
The rebranding of BOB Financial Solutions to BOBCARD Limited is a strategic move to align with the changing needs and preferences of the customers, especially the younger generation. The company aims to inspire individuals to achieve financial excellence and capitalize on opportunities with its reimagined credit solutions. The new brand promise “Credit Reimagined” signifies the company’s vision to offer customer-centric, solution-driven and innovative credit products and services.
What is the new logo of BOBCARD Limited?
The new logo of BOBCARD Limited is called “Baroda Sun”. It consists of dual ‘B’ letterforms that hold the rays of the rising sun. The logo represents the company’s affiliation with Bank of Baroda, its parent organization, as well as its aspiration to illuminate the lives of its customers with its credit solutions. The logo uses a single-color vermillion palette that complements the logo’s representation of hope and energy.
How will the rebranding benefit the customers?
The rebranding of BOB Financial Solutions to BOBCARD Limited will benefit the customers in several ways. The company will offer a range of credit solutions that are tailored to suit the diverse needs and preferences of the customers across the country. The company will also leverage its digital capabilities to provide seamless and convenient credit services to its customers. The company will also enhance its customer service and engagement through various channels and platforms.