BRICS CCI Launches Initiative to Empower Women Professionals and Entrepreneurs

The BRICS Chamber of Commerce and Industry (BRICS CCI) has launched a notable initiative aimed at empowering women professionals and entrepreneurs. The BRICS CCI WE (Women Entrepreneurship) Global Women Leadership Programme is a transformative initiative designed to empower women professionals and entrepreneurs from BRICS nations and other friendly countries through a mentorship and learning module. This program reflects BRICS CCI’s commitment to promoting commerce and industry in the BRICS and other friendly nations, with a particular focus on women empowerment initiatives and policies across various geographies​​​​.

The inaugural program of the Global Women Leadership Programme will include about 25 women professionals and entrepreneurs from BRICS and other friendly countries. They will participate in a three-month intensive learning and mentorship module. The module’s focus will be on unlocking business operations, global market entry strategy, growth business plan, personal development plan, and leadership for global success. Esteemed guest speakers will share their experiences and expertise, enhancing participants’ knowledge and providing valuable insights. The program will be conducted in hybrid mode with weekly sessions, and successful participants will receive a certification from BRICS CCI​​.

The BRICS CCI WE has also focused on digital inclusivity as a key gamechanger for women. This emphasis aligns with the G20’s focus on gender-based digital inclusivity and the vision of making the current decade a ‘Techade’. At the 3rd Annual Summit and Felicitations 2023, themed “Women Shaping the Techade”, the organization felicitated women who have played a significant role in shaping the tech era, recognizing the efforts of women entrepreneurs and leaders across various sectors. The Summit highlighted the importance of creating a world where women are not just consumers of technology but active creators and innovators as well​​.

Moreover, BRICS CCI WE hosted the inaugural Trailblazers Dialogues Roundtable on Global Women Diplomats, emphasizing the need for gender equality in global diplomatic roles. The roundtable gathered prominent women diplomats to discuss the critical role of women in diplomacy, underscoring the transformative ideas they bring to the forefront of international relations and conflict resolution. The event was an effort to collaboratively strive for a future where gender equality and women’s empowerment are integrated into the diplomatic sphere​​.

In summary, these initiatives by the BRICS CCI WE reflect a comprehensive approach to empowering women professionals and entrepreneurs, focusing on education, representation, technology, and diplomacy. The programs and summits organized aim to bridge gender gaps, enhance women’s leadership skills, and foster global connections, ultimately contributing to a more inclusive and equitable global business landscape.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message