CCI Approves Tata’s Acquisition of Wistron Infocomm

Tata Electronics, a venture of Tata Sons, has acquired 100% of Wistron Infocomm Manufacturing (India), an iPhone supplier, with the approval of the Competition Commission of India (CCI). This deal will boost Tata’s presence in the smartphone manufacturing sector and strengthen its partnership with Apple.

Introduction

Tata Electronics, a greenfield venture of Tata Sons Private Limited, has acquired 100% of the equity share capital of Wistron Infocomm Manufacturing (India) Private Limited, an electrical and electronics manufacturing company engaged in electronic manufacturing services for smartphones in India. The deal was approved by the Competition Commission of India (CCI) on January 24, 2024.

Background

Wistron Infocomm Manufacturing (India) Private Limited is a subsidiary of Taiwan-based Wistron Corporation, one of the major suppliers of Apple’s iPhones. The company operates a plant in Karnataka, where it assembles iPhone SE and iPhone 12 models. The plant was vandalized by workers in December 2020 over wage issues, leading to a temporary suspension of operations.

Tata Electronics Private Limited is a new entity established by Tata Sons Private Limited, the holding company of the Tata group. The company manufactures smartphone enclosures, which are the frames of the phones on which other components or sub-assemblies of a smartphone are assembled. The company is also reportedly planning to set up a plant in Tamil Nadu to produce camera modules for Apple.

Rationale

The acquisition of Wistron Infocomm Manufacturing (India) Private Limited by Tata Electronics Private Limited is expected to benefit both parties in terms of synergies, economies of scale and market access. The deal will also enhance Tata’s presence in the smartphone manufacturing sector, which is one of the fastest-growing segments in India. According to a report by Counterpoint Research, India’s smartphone shipments grew by 82% year-on-year in Q3 2021, reaching 62 million units.

The deal will also strengthen Tata’s partnership with Apple, which is looking to diversify its supply chain and increase its local sourcing in India. Apple has been expanding its production capacity in India through its suppliers such as Foxconn, Pegatron and Wistron. The company has also started selling its online store in India in September 2020 and plans to open its first physical store in Mumbai in 2022.

Conclusion

The acquisition of Wistron Infocomm Manufacturing (India) Private Limited by Tata Electronics Private Limited is a significant development in the smartphone manufacturing industry in India. The deal will boost Tata’s capabilities and competitiveness in this sector and enable it to leverage its existing relationship with Apple. The deal will also benefit Apple by providing it with more local sourcing options and reducing its dependence on China.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message