Digital Payments Surge in India: RBI’s Latest Data Reveals a Declining Trend in Cash Transactions

The recent data from the Reserve Bank of India (RBI) highlights a significant shift in the Indian financial landscape, with digital payments showing robust growth while cash transactions are on the decline. This transition is evident in the numbers presented in the RBI’s Digital Payments Index (RBI-DPI), which provides a comprehensive overview of the adoption of digital payments in India.

As of March 2023, the RBI-DPI stood at 395.58, marking a substantial increase from 377.46 in September 2022 and 349.30 in March 2022​​​​​​. This growth represents a year-on-year increase of 13.24% in digital payments​​​​. The RBI-DPI is a composite index that measures the extent of digitization of payments across the country. It includes various parameters such as payment enablers, payment infrastructure (both demand and supply side factors), payment performance, and consumer centricity, each consisting of measurable indicators.

The base index was set at 100 in March 2018 and has shown a continuous increase since then. For context, the RBI-DPI was 270.59 in March 2021 and 304.06 in September 2021​​. This steady rise indicates a growing preference for digital transactions over traditional cash dealings among Indian consumers and businesses.

One of the key drivers of this digital payment surge is the Unified Payments Interface (UPI), which accounts for approximately 75% of the total transaction volume in the retail segment during 2022-23. UPI transactions are expected to reach 1 billion transactions per day by 2026-27, underscoring its pivotal role in India’s digital payment ecosystem​​.

In summary, the RBI’s latest data paints a clear picture of the changing dynamics in India’s payment landscape. The significant growth in the RBI-DPI is indicative of the country’s rapid shift towards a digital-first economy, driven by advancements in payment infrastructure and a strong consumer preference for digital payment methods.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message