Empowering Women Farmers: Walmart Foundation’s $1.2 Million Grant to Transform Rural India

The Walmart Foundation recently announced a significant grant of $1.2 million (approximately Rs 10 crore) to the Transform Rural India Foundation (TRIF). This grant is a strategic investment aimed at enhancing the livelihoods of 15,000 women rural farmers in Uttar Pradesh, India, with a focus on increasing their average base income.

This funding is part of a two-year project that will concentrate on the development of ten self-sustainable, women-led farmer producer organisations (FPOs). These FPOs will be supported in several key areas, including the development of business plans, establishment of post-harvest infrastructure, and implementation of essential systems and processes such as digital book-keeping and management control systems.

A major component of this initiative includes training and capacity-building sessions for these women farmers. The training will encompass the adoption of climate-resilient practices, which are crucial for sustainable agriculture. These practices include improving soil health, using organic mixtures for crop nutrition and protection, and effective water management.

Furthermore, the project aims to establish a ‘Krishi Value Hub’, designed to process activities for identified buyers through white-label goods. This hub will enable other companies to sell these products under their own brands. It will also deploy an enterprise resource planning system to streamline operations. The focus will be on a variety of value chains, including pulses, cereals, horticulture crops, as well as poultry, fisheries, and goat rearing.

In a statement, Julie Gehrki, Vice President and COO of the Walmart Foundation, emphasized the foundation’s commitment to reaching 1 million farmers by 2028, with at least 50% being women. This project aligns with this goal by expanding outreach to more women in rural areas and promoting sustainable income growth.

The programme also plans to leverage self-help groups promoted by the Deendayal Antodaya Yojana-National Rural Livelihood Mission (DAY-NRLM), a government initiative, to support these 15,000 women in productive roles within the FPOs. This approach aims to develop and demonstrate an institutional model that will benefit marginal and women farmers, creating a significant impact in rural agricultural communities.

Overall, this grant from the Walmart Foundation is a step towards empowering women in rural India by enhancing their agricultural practices and livelihoods, with a broader objective of fostering sustainable development in these communities​​​​​​​​​​​​.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message