Etihad Airways, the national airline of the UAE, has announced a strategic partnership with Chennai Super Kings, the five-time champions of the Indian Premier League (IPL). The airline will be the official sponsor of the team, also known as the Yellove, for the upcoming season of the IPL.
The partnership was unveiled at a special event in Chennai on Thursday, where the new jersey of the team featuring the Etihad logo was revealed. The collaboration will also include engaging activations and fan activities at events and matches, as well as offering exclusive deals to Chennai Super Kings fans.
Etihad and Chennai Super Kings: A celebration of shared ethos
Arik De, Chief Revenue Officer at Etihad Airways, said: “Today marks the start of an extraordinary journey as we welcome the Chennai Super Kings to our sports portfolio. Our collaboration goes beyond sponsorship; it’s a celebration of a shared ethos, a testament to the collective spirit of Etihad and the Chennai Super Kings. Cricket in India is truly incredible and the Chennai Super Kings fans really showcase exactly what it means to love and have true passion for the game in this incredible country. For Etihad, we believe in connecting with our travellers through shared interests, and like the ‘Yellow Army’ we really believe in this team.”
De added that Etihad is proud to be associated with one of the most successful and popular teams in the IPL, and that the airline will work closely with the team to create memorable experiences for the fans.
Chennai Super Kings: A team with values, commitment and passion
Kasi Viswanathan, Chief Executive Officer, Chennai Super Kings said: “In Etihad Airways we have a partner that not only shares our values, commitment to excellence and passion for success but also brings association benefits that are global in nature for our brand. This collaboration goes beyond the boundaries of a traditional sponsorship — it’s about creating an extraordinary experience for our fans and setting new standards in sports partnerships. The Etihad — Chennai Super Kings partnership promises to deliver a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season. Stay tuned as we embark on a journey to redefine the dynamics of sports sponsorships and leave an indelible mark on the world stage.”
Viswanathan also expressed his gratitude to Etihad for their support and confidence in the team, and said that he is looking forward to a long and fruitful relationship with the airline.
Chennai Super Kings: A history of glory and excellence
Chennai Super Kings are one of the most successful teams in the IPL history, having won five titles and reached eight finals. The team is led by Mahendra Singh Dhoni, one of the most popular and respected cricketers in India. The team boasts of other star players such as Suresh Raina, Ravindra Jadeja, Faf du Plessis and Dwayne Bravo.
The team has a loyal fan base, known as the Yellow Army, who support them with fervour and enthusiasm. The team’s motto is “Whistle Podu”, which means “blow the whistle” in Tamil, and signifies their spirit and energy.
Etihad Airways: A commitment to India and its communities
Etihad Airways is committed to the Indian market and its vibrant communities. The airline operates flights to 10 destinations in India from its hub in Abu Dhabi, connecting travellers to over 100 destinations across the world. The airline also supports various cultural and sporting events in India, such as Bollywood film festivals, cricket tournaments and music concerts.
The airline has recently appointed Bollywood actor Katrina Kaif as its brand ambassador, who will feature in its campaigns and promotions. The airline also offers special benefits to its Indian travellers, such as extra baggage allowance, free Wi-Fi on board, complimentary chauffeur service and access to premium lounges.
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