Introduction
Udaipur, the ‘City of Lakes,’ is a jewel of Rajasthan that has enchanted the world with its rich history, vibrant culture, and breathtaking beauty. But there is more to Udaipur than meets the eye. The city is also home to Hindustan Zinc, a subsidiary arm of Vedanta and the world’s second-largest producer of Zinc, which has been operating in the region for over six decades.
On its foundation day, Hindustan Zinc launched a new campaign called #ZincCity, which aims to celebrate Udaipur’s cultural spirit through various initiatives focused on communities and the environment. The campaign will also showcase the contribution of Zinc in driving the force to foster holistic growth of communities and the environment, aligned with the economic growth of the country.
Events and Activities
Zinc City will act as a platform to bring people from all walks together across India and globally by curating and supporting a kaleidoscope of events. The company plans to organize events such as Music Festivals, Marathons, and Football Tournaments among others, positioning Udaipur as a prominent destination for celebrating India and its varied culture.
Some of the upcoming events under Zinc City are:
- Sakhi Utsav: A festival to celebrate the achievements and empowerment of rural women who are part of Hindustan Zinc’s Sakhi project, which provides them with livelihood opportunities, skill development, and financial inclusion.
- Bird Festival: A festival to raise awareness and appreciation for the diverse avian fauna of Udaipur, which hosts over 300 species of birds. The festival will include bird watching, photography, painting, and quiz competitions.
- National Youth Day: A day to commemorate the birth anniversary of Swami Vivekananda and inspire the youth to follow his ideals of service, patriotism, and spirituality. The day will feature motivational talks, cultural programs, and sports activities.
Community Development and Environment
Zinc City will also focus on community development initiatives such as encouraging women in mining, promoting education and health, and supporting local artisans and entrepreneurs. The campaign will highlight the stories of impact and transformation that Hindustan Zinc has created through its various CSR interventions in Udaipur and beyond.
From an environmental perspective, Zinc City will focus on initiatives around World Water Day and World Environment Day, reiterating its unwavering commitment towards a sustainable future. The campaign will showcase how Hindustan Zinc is conserving water, reducing emissions, increasing green cover, and promoting renewable energy in its operations and communities.
Conclusion
Zinc City is a unique initiative that aims to unite Udaipur through a vibrant cultural tapestry that reflects its heritage, diversity, and potential. Through Zinc City, Hindustan Zinc hopes to create a lasting bond with the people of Udaipur and beyond, while also highlighting the importance of Zinc in building a strong and prosperous nation.