IIT Roorkee, Ministry of Heavy Industries Partner in Auto, EV Sector

India’s electric vehicle (EV) sector is poised for a significant leap forward, fueled by a collaborative effort backed by a substantial financial investment. The Ministry of Heavy Industries (MHI) and IIT Roorkee have joined forces, signing a Memorandum of Understanding (MoU) to establish a Centre of Excellence (CoE) and an Industry Accelerator at the esteemed institute. This initiative, valued at ₹24.66 crore, signifies the government’s commitment to propelling India’s auto and EV industries towards a sustainable future.

Breaking Down the Investment and Government’s Proactive Role

The ₹24.66 crore project budget reflects a collaborative approach. MHI is contributing a significant portion of the funds, with a grant of ₹19.8745 crore. This demonstrates the government’s proactive role in fostering innovation and development in the EV sector. The remaining ₹4.78 crore is being contributed by industry partners, highlighting the private sector’s commitment to being a part of India’s EV revolution.

Government as a Catalyst for Change: FAME Scheme and Beyond

The Indian government has emerged as a key driver of EV adoption and innovation. Initiatives like the Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme offer subsidies and incentives to both manufacturers and consumers, making EVs a more attractive option. The establishment of the CoE and Industry Accelerator through this MHI-IIT Roorkee partnership complements these efforts by nurturing a robust ecosystem for EV research, development, and commercialization. This multi-pronged approach positions India to become a global leader in the EV race.

Powering Innovation: The Centre of Excellence

The CoE will function as a central hub for cutting-edge research and development (R&D) in the automotive and EV domains. IIT Roorkee’s distinguished faculty and state-of-the-art facilities, coupled with MHI’s deep understanding of industry needs and resources, will create a powerful synergy. This collaboration will drive the development of innovative solutions that address India’s specific mobility challenges. Researchers at the CoE will focus on advancements in critical areas like:

  • Battery technology: Optimizing battery life, affordability, and charging infrastructure for Indian conditions.
  • Powertrain efficiency: Developing next-generation electric motors and powertrains for improved range and performance.
  • Autonomous driving technologies: Researching and adapting autonomous driving solutions for India’s unique traffic patterns and road infrastructure.
  • Connected vehicle solutions: Fostering the development of connected car technologies that enhance safety, efficiency, and user experience.

Industry Accelerator: Bridging the Gap from Academia to Enterprise

The Industry Accelerator, established alongside the CoE, will bridge the gap between theoretical advancements and real-world applications. Startups and established companies will have the unique opportunity to collaborate with researchers at IIT Roorkee, transforming groundbreaking concepts into commercially viable products and technologies. This collaborative environment will foster the creation of a robust EV ecosystem in India, where academic expertise meets industry know-how to deliver next-generation mobility solutions.

Aligning with National Ambitions: A Sustainable Future

This partnership aligns seamlessly with the Indian government’s unwavering commitment to electric mobility. The FAME scheme, along with this collaborative effort, demonstrates a multi-pronged approach to propel EV adoption and manufacturing. The CoE and Industry Accelerator established through this collaboration will play a pivotal role in achieving the ambitious targets outlined under FAME. By fostering innovation in battery technology, charging infrastructure, and indigenous EV component manufacturing, this initiative has the potential to make India a global leader in the EV race. The economic benefits are vast, creating new jobs and propelling domestic manufacturing. More importantly, this initiative paves the way for a cleaner, greener future powered by electric mobility.

The collaboration between MHI and IIT Roorkee marks a significant milestone for India’s auto and EV sectors. By fostering a culture of innovation and collaboration, this partnership, backed by a substantial government investment, has the potential to revolutionize the Indian transportation landscape. This initiative not only holds immense potential for India’s economic growth but also serves as a beacon of hope for a more sustainable transportation ecosystem on a global scale.

Recent Blog : Shivalik Bank, Arya.ag Partner for Commodity Financing

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message