India’s Energy Future Secured: GAIL to Create Strategic Gas Reserves in Depleted Wells


India is making significant strides towards enhancing its energy security with GAIL (Gas Authority of India Limited) spearheading the initiative to build the country’s first strategic natural gas reserves. This ambitious project involves utilizing old, depleted hydrocarbon wells for storing natural gas, which will serve as a crucial hedge against global supply disruptions and price fluctuations. This initiative is particularly relevant given the geopolitical risks in key energy supplying regions like the Middle East and Africa.

The strategic gas reserves are planned to be developed in phases across India’s western and northeastern regions, with an initial capacity to store between three to four billion cubic meters (bcm) of gas. This move is in line with India’s broader energy strategy, which aims to increase the share of natural gas in its energy mix to 15% by 2030, up from the current 6.2%. The nation’s annual gas consumption stands at around 60 bcm.

Moreover, this initiative aligns with India’s goal to build a cleaner, gas-based economy. The strategic reserve will not only help manage demand spikes and price rises during crises but also support the country in coping with scenarios like border skirmishes and potential conflicts. The project’s importance is underscored by the fact that India currently meets nearly half of its natural gas consumption through imports, a figure that is expected to rise with increased consumption.

To facilitate this project, Oil Minister Hardeep Singh Puri has directed key players like Oil and National Gas Corporation, Oil India Limited, and GAIL to prepare a detailed feasibility report. The targeted gas storage facility, estimated to cost between 1-2 billion dollars, is aimed to be a mix of strategic and commercial storage. Potential locations for these reserves include depleted wells from the Oil and Natural Gas Corporation (ONGC) and Oil India, with ONGC identifying two wells in Gujarat and Oil India focusing on initiatives in the North-East Region.

This strategic gas reserve is expected to bolster India’s position as a leading regional hub for energy, potentially enabling the country to supply neighboring nations such as Sri Lanka, Bangladesh, and Myanmar in the future. The feasibility report, due in three months, will outline cost estimates, potential locations, construction timelines, and business and financial models for the gas reserves. It is anticipated that the first strategic gas storage facility could take three to four years to build following government approval.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message