India’s First Self-Made Aircraft Seat Debuts at Wings India 2024

India’s aviation industry witnessed a historic moment as the country’s first-ever self-made aircraft seat was launched at the prestigious Wings India 2024 event. The seat, designed and manufactured by Bengaluru-based engineering company Timetooth, is a result of years of research and development in collaboration with the Directorate General of Civil Aviation (DGCA) and Indian airline companies.

A gap in the market

According to Amitav Chaudhuri, Co-Founder and Director of Timetooth, the company identified a gap in the Indian aviation market, where 100% of the seats of aircraft owned or operated by India registered air travel companies were imported. He said, “Timetooth identified the gap and with the help of DGCA and encouragement from Indian Airline companies, has launched this seat.”

A breakthrough in technology

The seat, which is currently ready for commuter aircraft like the Hindustan (Dornier) 228, is designed for performance as per ITSO C39c, while addressing user comfort and efficiency for the operator. Janhavi Nene, VP Engineering at Timetooth, who is the responsible project manager for the seats, said, “Our light-weight seats are currently ready for commuter aircraft like the newly DGCA certified, Hindustan (Dornier) 228. Regional transport aircraft seats with ITSO C127c are already in the pipeline.”

A boost to ‘Make in India’

The launch of India’s first self-made aircraft seat is a significant achievement for the ‘Make in India’ initiative, which aims to promote indigenous manufacturing and innovation. The seat showcases India’s technological prowess and self-reliance in the aerospace sector. It also reduces dependence on foreign manufacturers and saves foreign exchange.

A positive response from the industry

The unveiling of the self-made aircraft seat received a positive response from the aviation industry. Spicejet, one of the leading Indian airlines, expressed its interest in procuring state-of-the-art seating systems from Timetooth, customised to its brand and user experience vision. Arun Kashyap, COO Spicejet, said, “In light of our expansion and modernisation plan, we are looking forward to aligning with an Indian partner like Timetooth, that mirrors our commitment to safety, comfort and innovation.”

Epsilon Aerospace Pvt. Ltd., a leading player in aircraft cabin interior and refurbishment, signed an MoU with Timetooth for the manufacture and supply of airworthy seat covers and cushions for the Timetooth seats. Ashutosh Thatte, VP Business Development at Timetooth, said that the response to the seats program from the airlines in the region has been extremely positive.

A milestone for India

The debut of India’s first self-made aircraft seat at Wings India 2024 is a milestone for the country’s aviation industry. It reflects India’s potential to become a global leader in aerospace technology and innovation. It also demonstrates India’s commitment to enhancing passenger safety, comfort and satisfaction.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message