KABIL, CSIR-IMMT Partner for Critical Minerals Advancement

India’s quest for self-sufficiency in critical minerals received a significant shot in the arm with Khanij Bidesh India Limited (KABIL) and the Council of Scientific and Industrial Research (CSIR) – Institute of Minerals and Materials Technology (IMMT) joining forces. The two organizations inked a Memorandum of Understanding (MoU) on technical and knowledge cooperation, marking a strategic step towards bolstering the nation’s critical mineral security.

Bridging the Gap: Combining Strengths for Efficient Processing

This alliance between KABIL, a joint venture under the Ministry of Mines, and CSIR-IMMT, a premier research institute, signifies a targeted approach to bridge the critical gap in domestic critical mineral processing. KABIL plays a pivotal role in securing critical and strategic minerals for India through a comprehensive strategy encompassing identification, exploration, development, and procurement. CSIR-IMMT, on the other hand, brings its unparalleled technical prowess in various domains relevant to mineral processing and metal extraction.

By strategically combining KABIL’s expertise in securing critical minerals with CSIR-IMMT’s deep technical knowledge, India can establish a more efficient and sustainable ecosystem for critical mineral processing. This collaboration is expected to yield significant benefits, including:

  • Enhanced Domestic Capabilities: The collaboration is expected to significantly enhance India’s capabilities in critical mineral processing, reducing reliance on often volatile global markets. This will empower domestic industries to develop and refine critical minerals efficiently.
  • Reduced Dependence on Foreign Sources: A crucial outcome of this alliance is the potential to significantly reduce India’s dependence on foreign sources for critical minerals. This will not only bolster India’s economic security but also provide greater control over the critical mineral supply chain.
  • Strengthened Global Position: By establishing a robust domestic critical mineral processing capability, India can strengthen its position in the global critical minerals supply chain. This will not only ensure a steady supply for domestic needs but also position India as a potential partner for other nations.

A Cornerstone for Self-Reliance in Critical Sectors

The MoU between KABIL and CSIR-IMMT signifies a crucial step towards India’s ambitious goal of achieving self-reliance in critical minerals. These minerals are essential components for various high-growth sectors like renewable energy, electric vehicles, and electronics. By securing a steady supply of critical minerals through efficient domestic processing, India can ensure the uninterrupted growth of these critical industries, fostering technological advancements and economic prosperity.

This collaboration between KABIL and CSIR-IMMT is a welcome development for India’s strategic ambitions. It holds the potential to transform the nation’s critical mineral landscape, paving the way for a more secure, self-sufficient, and Aatmanirbhar (self-reliant) future.

Recent Blog : Policybazaar, ICICI Lombard: Partnership for Insurance Growth

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message