L&T Finance Holdings Gets RoC Nod for Name Change

Marking a significant chapter in its post-merger journey, L&T Finance Holdings, a leading non-banking financial company (NBFC) in India, has officially transitioned to a new identity – L&T Finance Ltd. The company secured the name change after receiving approval from the Registrar of Companies (RoC) on March 28, 2024.

New Name Signals Streamlined Operations

This rebranding initiative follows the successful merger of L&T Finance Holdings, L&T Infrastructure Credit, and L&T Mutual Fund Trustee in December 2023. The company envisioned a simplified structure to enhance its offerings and customer experience. The new name, L&T Finance Ltd, embodies this vision by reflecting the creation of a “single lending entity.”

Sudipta Roy, Managing Director & CEO of L&T Finance, emphasized that the name change signifies the company’s commitment to this new structure. By consolidating all lending businesses under one operational NBFC, L&T Finance aims to achieve greater efficiency and potentially provide a more seamless experience for its customers.

Name Change Completes Post-Merger Integration

Apurva Rathod, Company Secretary and Chief Sustainability Officer at L&T Finance, elaborated on the formalities behind the name change. Following regulatory requirements post-merger, the company surrendered the registration certificates of L&T Finance and L&T Infra Credit to the Reserve Bank of India (RBI). This paved the way for initiating the name change process with the RoC.

The issuance of the fresh Certificate of Incorporation on March 28, 2024, marks the culmination of this process, signifying the successful completion of all objectives outlined in the amalgamation scheme. The new name, L&T Finance Ltd, is effective immediately.

This development serves as a major milestone for L&T Finance as it integrates its operations under a unified brand. The streamlined structure promises to fuel the company’s growth trajectory and solidify its position as a leader in the NBFC sector. Moreover, industry experts anticipate that this move will enable L&T Finance to better compete with established players in the market. With a simplified approach and a refreshed identity, L&T Finance Ltd appears poised to make a strong mark in the times to come.

Recent Blog : ICICI, Axis, IIFL Back GMR’s ₹800 Cr Delhi Airport Bonds

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message