MakeMyTrip: Business Class Funnel for Business Travellers

MakeMyTrip, India’s leading online travel company, has launched a new feature for international flights called Business Class Funnel. The feature is designed to provide a different and enhanced booking experience for business and first-class travellers. It offers detailed information on premium experiences such as seat recline, position, in-flight entertainment, meals, and more.

What is Business Class Funnel?

This is an innovative booking flow that is embedded within the MakeMyTrip platform. It gives travellers booking an international business or first-class ticket, access to detailed information like seat recline, position, in-flight entertainment, meals, and more. It also provides rich media images and videos, revamped filters, and an experiential design to help travellers make well-informed decisions.

Why Business Class Funnel?

The traveller today seeks not just transparency, but a clear insight into the value-add and quality of returns on spends. The challenge they face, however, is that of a uniform approach in flight bookings that overlooks the nuances of premium experiences especially critical to long-haul travel. MakeMyTrip addresses this through the new Business Class funnel providing a centralized platform where every traveller can access detailed, relevant information, enabling well-informed decision-making.

How Business Class Funnel works?

MakeMyTrip has partnered with several prominent premium airlines to offer this feature and plans to expand it to all major airlines in the upcoming weeks. Some of the airlines that are currently available on the Business Class Funnel are Emirates, Etihad Airways, Qatar Airways, Singapore Airlines, Lufthansa, British Airways, Air France, KLM Royal Dutch Airlines, Cathay Pacific, and Air India.

To use this feature, travellers need to select the international flight option on the MakeMyTrip app or website and choose the business or first-class cabin. They will then be directed to the Business Class Funnel page where they can see all the available options with detailed information on each airline and flight. They can also use filters such as price range, departure time, arrival time, layover duration, etc. to narrow down their choices. Once they select their preferred option, they can proceed to book their tickets with ease.

What are the benefits.

It is a game-changer in the realm of high-end travel experiences, especially for long-haul flights. It stands as a testament to MakeMyTrip’s commitment to innovation, transparency, and a seamless booking process. Some of the benefits are:

  • It saves time and effort by providing all the relevant information in one place
  • It helps travellers compare and choose the best option for their needs and preferences
  • It enhances customer satisfaction by delivering premium experiences at competitive prices
  • It boosts customer loyalty by offering exclusive deals and offers for business and first-class travellers

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