Mastercard Pioneers Healthcare Payments: Introduction of Virtual Card for Medical Claims

Mastercard, one of the world’s leading payment network processors, has announced a groundbreaking solution for medical claim payments in India. The company has partnered with one of the leading financial institutions in India and Remedinet, a cloud-based health tech platform that simplifies the back-end of cashless claims by connecting hospitals, insurers and third-party administrators.

How it works

The solution leverages Mastercard’s innovative virtual card technology, which makes complex B2B payments fast, easy and secure. The end-to-end solution works by seamlessly embedding virtual cards within the health tech platforms that connect payers and healthcare providers, such as Remedinet, using API connectivity.

When a patient is admitted to a hospital, the hospital sends the claim details to the insurance company through Remedinet. The insurance company verifies the claim and approves the amount. The insurance company then issues a virtual card with a unique number and the approved amount to the hospital through Remedinet. The hospital can use the virtual card to receive the payment instantly through any point-of-sale terminal or online gateway.

Benefits for healthcare providers and insurance companies

The solution aims to bring relief to healthcare providers and insurance companies strained by the current cashless claim settlement process, which is often fragmented, slow and inefficient due to legacy systems and manual processes. The solution offers several benefits, such as:

  • Faster payments: The virtual card enables instant payments to healthcare providers, reducing payment delays and improving cash flow.
  • Enhanced visibility: The virtual card provides real-time information on the claim status and payment details, enabling easier reconciliation and reducing disputes.
  • Reduced costs: The virtual card eliminates the need for paper checks, bank transfers and other intermediaries, lowering operational costs and fraud risks.
  • Increased security: The virtual card is protected by Mastercard’s advanced security features, such as tokenization, encryption and dynamic authentication.

A first of its kind solution in India

The solution is available to all insurance-network hospitals in India on the Remedinet platform, which covers over 10,000 hospitals across the country. The solution is expected to scale up rapidly as more insurance companies and healthcare providers join the platform.

Raja Rajamannar, chief marketing and communications officer and president, healthcare, Mastercard, said: “The healthcare industry is at an inflection point, with evolving digital-first expectations challenging industry norms. Around the world, we’ve been working closely with healthcare organizations to better serve their partners and patients with a range of products and services well-tuned to drive simplicity, convenience and efficiency in payments and beyond.”

Munish Daga, CEO of Remedinet, said: “We are delighted to partner with Mastercard to introduce this revolutionary solution for medical claim payments in India. This solution will transform the way healthcare providers and insurance companies interact with each other, bringing more transparency, speed and convenience to the entire ecosystem.”

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message