MCA Invites Public Insight on Key Rule Changes: A Closer Look at the Companies Act and LLP Act in Phase One

The Ministry of Corporate Affairs (MCA) has recently announced a policy framework for “pre-legislative consultation” relating to the framing of rules and regulations under laws administered by it. The framework aims to enhance public participation and transparency in the rule-making process and to ensure that the proposed changes are well-informed and justified.

The policy framework applies to the Companies Act, 2013, the Limited Liability Partnership (LLP) Act, 2008, and other laws under the MCA’s purview, such as the competition and insolvency laws. It requires that any proposal for amending or introducing rules or regulations under these laws should be accompanied by an explanatory note that states the reasons, objectives, benefits, costs, and implementation plan of the proposed changes. The explanatory note and the draft rules or regulations should be placed on the MCA’s website for soliciting public comments for at least 30 days.

As part of the first phase of implementing the policy framework, the MCA has invited public comments on the proposed amendments to the Companies Act, 2013 and the LLP Act, 2008 by January 25, 2024. The proposed amendments cover various aspects of corporate governance, compliance, disclosure, audit, and enforcement. Some of the key proposals are:

  • To introduce a new concept of “small company” under the LLP Act, 2008, with simplified compliance requirements and lower fees.
  • To allow LLPs to issue non-convertible debentures (NCDs) to raise funds from the market.
  • To revise the thresholds for classifying a company as a small company, a one-person company (OPC), or a start-up company under the Companies Act, 2013.
  • To enable OPCs and start-up companies to issue sweat equity shares and employee stock options (ESOPs) to incentivize their employees.
  • To empower the National Company Law Tribunal (NCLT) to order disgorgement of profits or assets from persons who have misappropriated or misused company funds or property.
  • To streamline the process of mergers and acquisitions (M&A) between Indian companies and foreign companies or bodies corporate.

The MCA has also sought suggestions from stakeholders on any other issues or areas that need to be addressed in the Companies Act, 2013 or the LLP Act, 2008. The MCA has stated that it will consider all the comments and suggestions received from the public before finalizing the amendments.

The policy framework for pre-legislative consultation is expected to improve the quality and effectiveness of the rules and regulations governing corporate affairs in India. It will also provide an opportunity for stakeholders to voice their opinions and concerns on matters affecting their interests. The MCA has urged all stakeholders to participate in this exercise and contribute to the development of a robust and responsive corporate legal framework.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message