Mutual Fund Industry’s AUM Hits Rs 50 Lakh Crore Milestone: Latest Rs 10 Lakh Crore Achieved in Just One Year

Historic Growth in Mutual Fund Industry

The Indian mutual fund industry has achieved a remarkable milestone, with its assets under management (AUM) surpassing Rs 50 lakh crore in December 2023. This growth is a significant indicator of the industry’s robustness and investor confidence.

Surge in Systematic Investment Plans (SIPs)

A key factor in this achievement is the exponential growth in Systematic Investment Plans (SIPs). The monthly gross SIP inflows, which were nearly Rs 8,000 crore in FY 2019-20, soared to an all-time high of Rs 17,610 crore in December 2023. The total SIP inflow for 2023 stood at Rs 183,741 crore, a substantial increase from Rs 149,437 crore in 2022. T v he SIP AUM alone reached Rs 10 lakh crore as of December 2023​​.

Equity and Debt Mutual Fund Flows

Equity mutual funds experienced a robust inflow of Rs 161,573 crore in 2023. This influx can be attributed to the strong performance of the Indian market, with major indices like the Sensex and Nifty registering around a 20% gain each. However, debt mutual funds witnessed a net outflow of Rs 46,089 crore during the year​​.

Among various categories, large & mid cap funds, multi-cap funds, and mid cap funds received healthy net inflows, whereas debt funds saw significant outflows, particularly from liquid funds​​.

Investor Base and Future Outlook

The number of unique mutual fund investors more than doubled in the last five years, growing from 1.91 crore in December 2018 to 4.21 crore in December 2023. AMFI’s chairman Navneet Munot expressed confidence in the industry’s potential to reach a Rs 100 lakh crore AUM and expand the investor base to 10 crore in the near future​​​​.

Retail Mutual Funds and New Fund Offerings (NFOs)

Retail mutual fund folios hit an all-time high of 13.18 crore, with the retail AUM growing to Rs 29 lakh crore. December 2023 witnessed the launch of 21 NFOs, collectively raising Rs 9,900 crore. Additionally, the total number of mutual fund folios across all categories reached a record 16.50 crore​​.

SIP Contributions and Accounts

The SIP contributions in December 2023 surged to a record Rs 17,610 crore. The number of SIP accounts also peaked at 7.63 lakh crore, with the SIP AUM growing to Rs 9.95 lakh crore. The industry added 40 lakh new SIP accounts during this period, demonstrating the growing popularity of SIPs as an investment choice​​.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message