Nazara’s Subsidiary Buys Comic Con India for ₹55 Cr

Nazara Technologies, a leading gaming and sports media company, has announced that its esports subsidiary NODWIN Gaming will acquire 100% of the shares of Comic Con India Pvt Ltd, the organizer of the popular pop culture events in India, at a valuation of ₹55 crore. The deal will be completed within 90 days through a combination of cash and share swap from the founders of Comic Con India — Jatin Varma and Karan Kalra, who will continue to operate the business as part of NODWIN Gaming.

The acquisition will enable Nazara to expand its portfolio of gaming and entertainment offerings and tap into the growing fan base of comics, movies, merchandising and gaming in India. Comic Con India hosts annual events across major cities in India, attracting thousands of visitors and exhibitors. NODWIN Gaming is a leading esports company in India, hosting tournaments and leagues for popular games such as PUBG Mobile, Valorant, CS:GO and Dota 2.

Akshat Rathee, co-founder and managing director of NODWIN Gaming, said in a statement, “We are thrilled to welcome Comic Con India to the NODWIN Gaming family. Comic Con India has been instrumental in creating a vibrant community of pop culture enthusiasts in India and we share their vision of celebrating fandom and creating memorable experiences for fans. We believe that this partnership will create exciting synergies and opportunities for both NODWIN Gaming and Comic Con India to grow the gaming and pop culture ecosystem in India.”

Jatin Varma, founder of Comic Con India, said, “We are excited to join forces with NODWIN Gaming, a pioneer and leader in esports in India. We have been admirers of their work and vision and we believe that together we can take Comic Con India to the next level of growth and expansion. We look forward to leveraging their expertise and network to enhance our offerings and reach out to more fans across the country.”

According to a report by KPMG, the online gaming industry in India is expected to grow at a compound annual growth rate (CAGR) of 21% over FY21-FY25 to reach ₹29,000 crore. The report also estimates that the number of online gamers will increase from 360 million in FY21 to 510 million in FY25.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message