PM MITRA Parks Expected to Bring ₹70,000 Crore Investment and 21 Lakh Jobs: Indian Government

The Indian government has announced the sites for setting up of seven PM Mega Integrated Textile Region and Apparel (PM MITRA) Parks for the textile industry. The parks will come up in Tamil Nadu, Telangana, Gujarat, Karnataka, Madhya Pradesh, Uttar Pradesh and Maharashtra. The scheme is inspired by the 5F vision of Prime Minister Narendra Modi – Farm to Fibre to Factory to Fashion to Foreign.

What are PM MITRA Parks?

PM MITRA Parks are mega industrial clusters that will offer an opportunity to create an integrated textile value chain right from spinning, weaving, processing/dyeing and printing to garment manufacturing at a single location. The parks will have world-class infrastructure, such as roads, power, water supply, effluent treatment plants, common facilities centres, plug and play factories, dormitories, etc. The parks will also have access to skilled manpower, raw materials, markets and logistics facilities.

What are the benefits of PM MITRA Parks?

The government expects that the PM MITRA Parks will enhance the competitiveness of the Indian textile industry by helping it achieve economies of scale, attract cutting edge technology, boost foreign direct investment (FDI) and local investment, foster innovation and job creation within the sector. The government estimates that the parks will generate nearly ₹70,000 crore investment and 21 lakh direct and indirect employment in the next five years. The parks will also help in achieving the United Nations Sustainable Development Goal 9: “Build resilient infrastructure, promote sustainable industrialization and foster innovation”.

How will the PM MITRA Parks be implemented?

The Ministry of Textiles will oversee the execution of the PM MITRA Parks scheme. An SPV owned by Centre and State Government will be set up for each park which will oversee the implementation of the project. The Ministry of Textiles will provide financial support in the form of Development Capital Support upto ₹500 crore per park to the Park SPV. A Competitive Incentive Support (CIS) upto ₹300 crore per park to the units in PM MITRA Park shall also be provided to incentivise speedy implementation. Convergence with other GOI schemes shall also be facilitated in order to ensure additional incentives to the Master Developer and investor units.

How were the sites for PM MITRA Parks selected?

The sites for PM MITRA Parks were selected by a transparent Challenge Method based on objective criteria taking into account a variety of factors such as connectivity, existing ecosystem, textile/industry policy, infrastructure, utility services etc. PM Gati Shakti- National Master Plan for Multi-modal Connectivity was also used for validation. The government received 18 proposals for PM MITRA parks from 13 states, out of which seven were chosen.

What are the challenges and opportunities for PM MITRA Parks?

The PM MITRA Parks scheme is a major step forward in realising the government’s vision of making India a global hub for textile manufacturing and exports. However, the scheme also faces some challenges such as land acquisition, environmental clearance, coordination among various stakeholders, ensuring quality standards, attracting global buyers etc. The scheme also offers opportunities for enhancing India’s share in the global textile market, which is expected to grow from $766 billion in 2018 to $1.23 trillion by 2025. India currently accounts for only 5% of the global textile trade.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message