Pure EV Secures $8M in Recent Funding Round

Pure EV Secures $8M in Recent Funding Round

Hyderabad-based electric two-wheeler manufacturer Pure EV has raised $8 million from a consortium of investors led by Bennett Coleman and Company Ltd, Hindustan Times Media Ventures, and Ushodaya Enterprises Pvt Ltd. The company is also in the final stages of raising $25 million from foreign institutional investors and is in talks to raise another $15 million in Series A2 funding.

About Pure EV

Pure EV was founded in 2016 by a team of IIT Hyderabad alumni with a vision to transform electric mobility and enhance transportation affordability for the common man. The company leverages its robust R&D capabilities to produce battery packs and vehicles in-house, boasting of a portfolio of 120+ IP filings. The company offers a diverse range of products in motorcycles and scooters, such as EPluto 7G, ETrance Neo, ETron Plus, and Egnite.

Recent Milestones and Innovations

The company has sold over 70,000 vehicles through a network of 140+ outlets across India. The company has also launched new electric motorcycles, such as Etrance Max and Egnite X, which offer high performance and long-range capabilities. The company has also introduced India’s first 200+ km range electric scooter, EPluto X7, which comes with a detachable battery and an AI-enabled smart dashboard. The company has also integrated AI into its power-train platforms to optimize the battery performance and enhance the user experience.

Future Plans and Growth Strategy

The company plans to use the funds to expand its pan-India sales network from 140 to 300 dealers in the next six months, as well as to enter new markets in South Asia, Middle East, and Africa. The company also aims to increase its production capacity from 2,000 units per month to 10,000 units per month by the end of 2024. The company also plans to invest in R&D for new product development and innovation, such as battery swapping technology, fast charging solutions, and smart connectivity features.

Pure EV Co-Founder & CEO Rohit Vadera said, “We are very happy to bring onboard such long term partners and are excited for our next chapter of growth. We have been relentlessly working towards our vision of transforming electric mobility and enhancing transportation affordability for the common man. In the last calendar year, we crossed many significant milestones.”

Recent Blog : 25.7% Rise in India’s Outward FDI to $2.1B, Jan 2024

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message