RBI Restricts Fintech Over KYC Concerns

The Reserve Bank of India (RBI) has taken strict measures to prevent fintech companies from issuing business credit cards to their customers, citing concerns over compliance with Know Your Customer (KYC) norms and usage limitations of such cards.

What are business credit cards and why are they issued by Fintech?

Business credit cards are different from consumer credit cards in that they are issued to businesses for making vendor payments and managing their working capital needs. Traditionally, banks have been the main issuers of these cards to corporates. However, in recent years, fintech aggregators, also known as business payment solution providers (BPSPs), have entered this space, offering credit lines to small and medium enterprises (SMEs) and enabling them to pay their suppliers through credit card networks.

What are the RBI’s concerns and actions?

According to media reports , the RBI has asked payment networks Visa and Mastercard to stop facilitating business credit card issues by fintech aggregators with immediate effect. The central bank has also initiated regulatory actions against some payment companies, including Paytm Payments Bank, for lapses in KYC compliance. The RBI’s move comes at a time when India is undergoing an audit by the Financial Action Task Force (FATF), a global watchdog for money laundering and terror financing.

The RBI’s main concerns are:

  • Fintech aggregators are not authorised to issue cards as they are not banks or non-banking financial companies (NBFCs).
  • Business credit cards must be used only for specified transactions and not for personal or other purposes.
  • Fintech aggregators may bypass KYC norms by issuing cards to those merchants who are not officially onboarded to the card acceptance network.

What are the implications of the RBI’s decision?

The RBI’s decision may have a significant impact on the fintech sector, especially those players who rely on business credit cards as a key product offering. According to industry estimates, there are over 50 fintech aggregators in India who have issued more than 10 lakh business credit cards to SMEs, with a total credit limit of over Rs 10,000 crore. These fintechs may face a disruption in their operations and revenue streams as they will have to stop issuing new cards and recall the existing ones.

On the other hand, the RBI’s decision may benefit banks, who will regain their monopoly over the business credit card market. Banks may also see an increase in demand for their other credit products from SMEs who may face a liquidity crunch due to the withdrawal of fintech cards.

The RBI’s decision may also affect the SME sector, which accounts for about 30% of India’s GDP and 40% of its exports. SMEs may face challenges in accessing timely and affordable credit from banks, which have stricter eligibility criteria and documentation requirements than fintechs. SMEs may also face difficulties in paying their vendors and managing their cash flows due to the lack of alternative payment options.

Recent Blog : LIC Increased Investment in SBI Cards & Payments

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message