Revolutionizing Rural Insurance: Finhaat Raises $3 Million

Insurance startup Finhaat has recently raised $3 million in seed funding, a significant step forward in their mission to revolutionize the insurance landscape, especially for underserved communities in India. This funding round was led by Omnivore, with participation from Kettleborough VC.

Finhaat, established in June 2022 by industry veterans Sandeep Katiyar, Navneet Shrivastava, and Vinod Singh, focuses on bridging the insurance gap in rural communities and middle to low-income groups in tier 2 and tier 3 cities. The startup aims to build a B2B insurance distribution and servicing platform specifically tailored for institutions that cater to these underserved populations, including non-banking financial companies (NBFCs), microfinance institutions (MFIs), Nidhi Companies, cooperatives, NGOs, and more.

The Mumbai-based firm has developed unique APIs for instant policy issuance and end-to-end claims processing. Their technology-driven approach not only enhances operational efficiency but also aims to democratize insurance, making it more accessible to a broader customer base. Finhaat’s SaaS-based platform offers partner institutions a seamless implementation process and efficient customer servicing capabilities.

With this recent funding, Finhaat plans to utilize the capital for product and tech stack development, hiring talent, and expanding its partner base. Currently, their operations cover over 65% of pin codes in India. The company intends to further expand its reach by building robust technological models, enriching product experience, introducing innovative products, enhancing its partner base, and hiring resources for new verticals.

This investment from Omnivore not only validates Finhaat’s vision but also provides the necessary financial fuel for the startup’s ambitious growth plans. The $3 million seed funding is expected to play a crucial role in scaling operations, enhancing technological capabilities, and extending the reach of Finhaat’s digital insurance services to a wider audience.

The funding and Finhaat’s mission have garnered considerable attention, positioning the company as a potential game-changer in the insurance sector, especially in terms of accessibility and adoption in diverse segments of the population.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message