Satellite-Based Tolling on Mysuru-Bengaluru Expressway

Satellite-Based Tolling on Mysuru-Bengaluru Expressway

India is gearing up to introduce a revolutionary technology of Satellite-Based Tolling that will transform the way tolls are collected on highways. The Global Navigation Satellite System (GNSS) based toll collection system will allow vehicles to travel seamlessly without stopping at toll plazas, and pay only for the distance they cover on the road. The pilot project of this technology will be implemented on the 10-lane Mysuru-Bengaluru Expressway, which is one of the busiest highways in the country.

How does Satellite-Based Tolling work?

The GNSS-based toll collection system uses satellite positioning to track the location and movement of vehicles on the highway. It then calculates the toll fee based on the length of the highway traversed by the vehicle. The fee is deducted from the linked bank account of the vehicle owner through a secure electronic payment system. The system also captures the photo of the vehicle’s registration plate for verification purposes.

What are the benefits?

The GNSS-based toll collection system offers several advantages over the existing radio frequency identification (RFID) based Fastag system, which was made mandatory in January 2021. The Fastag system requires vehicles to pass through dedicated lanes at toll plazas, where sensors read the tags and deduct the fee. However, this can cause delays and congestion at peak hours, as not all vehicles have Fastags or sufficient balance in their accounts.

The GNSS-based system eliminates the need for physical infrastructure at toll plazas, such as sensors, barriers, booths and staff. This reduces operational and maintenance costs, as well as environmental impact. The system also ensures that vehicles pay only for the actual distance they use on the highway, rather than a fixed fee for each toll plaza. This makes it more economical and fair for commuters, especially those who travel short distances.

When will it start?

The Union Transport Minister Nitin Gadkari announced in February 2024 that the government has appointed a consultant to provide advisory services on the implementation of the GNSS-based toll collection system. He said that the pilot project will be conducted on roads including the Mysuru-Bengaluru Expressway in Karnataka. He also said that the new technology will start replacing the Fastag-based system within the next six months.

The Mysuru-Bengaluru Expressway is a 117-km long access-controlled highway that connects two major cities in Karnataka. It was inaugurated in December 2023 and has reduced the travel time between Mysuru and Bengaluru from four hours to 90 minutes. The expressway has eight toll plazas, where vehicles currently pay a total of Rs 250 for a one-way trip using Fastags.

The introduction of satellite-based tolling on this expressway will be a game-changer for road travel in India, as it will offer a smooth, hassle-free and cost-effective experience for commuters.

Recent Blog : MGNREGA Reduces Gender Wage Gap in Rural India: ILO

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message