SEBI Launches SCORES 2.0: Improving Investor Complaints

The Securities and Exchange Board of India (SEBI) recently unveiled a significant upgrade to its SCORES platform – SCORES 2.0. This revamped system aims to empower investors in the securities market by streamlining the complaint redressal process.

Faster Resolutions and Streamlined Processes

SCORES (SEBI Complaint Redress System) is an online portal designed for investors to lodge and track complaints concerning any issues related to the securities market. SCORES 2.0 introduces several key features to expedite complaint resolution and improve transparency:

  • Reduced Timelines: SCORES 2.0 implements stricter timelines, ensuring a maximum redressal period of 21 calendar days from the date a complaint is received. This significant improvement from previous timelines aims to provide investors with quicker solutions to their grievances.
  • Auto-Routing and Escalation: The new system incorporates an auto-routing mechanism that swiftly directs complaints to the relevant regulated entity. This eliminates delays and ensures complaints reach the appropriate authorities for faster resolution. Additionally, if a complaint isn’t addressed within the 21-day window, SCORES 2.0 automatically escalates it to the next level, ensuring accountability and prompt action.
  • Two-Tier Review Process: SCORES 2.0 offers a two-level review process. If an investor is unsatisfied with the initial resolution provided by the concerned entity, a ‘Designated Body’ conducts a first-level review. This ensures a fair and thorough examination of the complaint, fostering trust in the system.

Enhanced User Experience for Easier Access

SEBI has emphasized making SCORES 2.0 more user-friendly. The new platform boasts a streamlined interface for easier navigation and complaint filing. Additionally, SCORES 2.0 integrates with the KYC Registration Agency database, simplifying investor registration on the platform. This eliminates a potential hurdle for investors seeking to file complaints.

Mandatory Use and Availability

It’s important to note that effective April 1, 2024, investors can only lodge new complaints through SCORES 2.0. The older version of the platform will no longer accept new complaints. However, investors can still access the status of previously filed complaints and view disposed-off complaints from the old SCORES within SCORES 2.0.

A Positive Step Towards Investor Protection

The launch of SCORES 2.0 underscores SEBI’s dedication to fostering a secure and efficient securities market. By facilitating faster complaint resolution, auto-escalation for delays, and empowering investors with a more streamlined redressal process, SCORES 2.0 is a positive step towards strengthening investor protection in India. This will likely lead to increased investor confidence in the market, potentially attracting new investments and promoting overall market stability.

Recent Blog : Axis Bank’s Max Life Insurance Stake Buy Gets CCI Approval

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message