Skills Ministry Leverages Gati Shakti Data to Design Training Programs for Infrastructure Development

The Ministry of Skill Development and Entrepreneurship (MSDE) in India has taken a significant step forward by developing a gap-analyser tool. This tool is designed to facilitate a detailed one-on-one mapping of skill training centers in proximity to key infrastructure projects. The primary objective of this initiative is to accurately identify the indicative needs for skilling across various regions.

This innovative approach utilizes data from the PM Gati Shakti portal. Gati Shakti is a dynamic program aimed at enhancing multimodal infrastructure and logistics efficiency across the country. By leveraging the comprehensive data available on this platform, the MSDE aims to streamline and optimize the process of skill development and training. The integration of Gati Shakti data will enable the ministry to make informed decisions about where and what type of training centers are most needed, based on the infrastructure projects planned or underway.

Union Commerce Minister Piyush Goyal emphasized the importance of data-driven training and capacity building for the wider adoption of PM Gati Shakti principles. He highlighted the program’s role in project prioritization, optimization, and evidence-based decision-making, which are crucial for enhancing ease of living and ease of doing business. The focus is on transforming the approach towards infrastructure project planning, ensuring effective and integrated resource management, and ultimately aiding people-centric development.

The initiative is part of a broader effort to build capacities for developing spatial transformation plans and predictive plans using advanced technologies like AI and Blockchain. The plan includes converting existing courses into digital formats and establishing induction labs for simulation-based learning. This holistic approach signifies a transformative step in skill development, aligning with the national objective of efficient infrastructure development and the creation of a skilled workforce ready to meet the future demands of a rapidly evolving economy.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message