Society redevelopments drive Mumbai housing pipeline amid land scarcity

Society redevelopments drive Mumbai housing pipeline amid land scarcity

Society redevelopment projects are shaping Mumbai’s housing pipeline amid growing land scarcity, according to a new assessment. A Knight Frank India report estimates that by 2030, such projects in the Mumbai Municipal Corporation of Greater Mumbai (MCGM) region will deliver 44,277 new homes with an aggregate value of Rs 1,305 billion.

Report estimate

Knight Frank India’s report highlights the role of society redevelopment in adding future residential supply within Mumbai’s civic limits. The study estimates that projects undertaken through this route in the MCGM region are slated to deliver 44,277 homes by 2030. The projected output is paired with a cumulative value of Rs 1,305 billion, underlining the significance of redevelopment-led construction in the city’s housing pipeline.

Scale of new supply

The projection points to a sizeable tranche of additions to Mumbai’s inventory, concentrated within the MCGM jurisdiction. The estimate of 44,277 new homes, alongside an indicated value of Rs 1,305 billion, frames the scale of deliveries expected from society redevelopment schemes. Together, these figures provide a quantified view of the redevelopment contribution to urban housing stock through the end of the decade.

Coverage and timeline

The scope is explicitly the MCGM region, with the timeframe extending to 2030. Within this boundary, the report attributes forthcoming residential deliveries to society redevelopment projects, offering a consolidated outlook on supply anticipated under this channel. By delineating both geographic coverage and timeline, the estimate presents a focused snapshot of pipeline activity driven by redevelopment.

Redevelopment amid land scarcity

Set against a backdrop of growing land scarcity in Mumbai, the findings position society redevelopment as a key mechanism for sustaining housing additions. The report’s quantified outlook identifies redevelopment-led schemes as central to upcoming supply in the MCGM area, with the stated volume of 44,277 homes and a value of Rs 1,305 billion underscoring their role in the city’s housing pipeline.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message