Solitario, a leading jewellery brand known for its exceptional lab-grown diamonds of superior quality, recently introduced its latest line during a spectacular launch event beneath the gleaming lights of Burj Khalifa in Dubai. The brand is pioneering the lab-grown diamond industry in India and expanding its global presence with the launch of its fourth outpost in Dubai Hills.
Solitario: Timeless Sustainable Luxury
Solitario is a homegrown diamond brand offering exclusive lab-grown diamond jewellery. The brand claims that its diamonds are ethically sourced, environmentally friendly and affordable. Lab-grown diamonds are created by replicating the natural process of diamond formation under controlled conditions. They have the same physical, chemical and optical properties as mined diamonds, but without the negative social and environmental impacts.
Solitario has a flourishing presence across 10 stores in India and strategic presence in Spain, Nigeria and the Bahamas. The brand has also collaborated with renowned Bollywood actor Vivek Oberoi, who is the brand ambassador and co-owner of Solitario. Oberoi expressed his commitment to the brand’s vision of creating modern-day heirlooms with integrity and consciousness.
Solitario’s Spectacular Launch Event on Burj Khalifa
Solitario announced its launch in Dubai with a dazzling display of its latest collection on the iconic Burj Khalifa, the world’s tallest building. The event was attended by esteemed guests, including Safa Siddique of Dubai Bling, Egyptian football luminary Mohamed Zidan and beloved TV host Rania Abi Nader. The launch was orchestrated by the core team of Solitario, consisting of Kabir Kate, Kamini Singh, Anurag Lunia and Pavani Verma.
The latest collection features a diverse range of earrings, necklaces and rings, crafted with exquisite lab-grown diamonds of various shapes, sizes and colours. The collection is inspired by the themes of love, nature and geometry, reflecting the brand’s philosophy of celebrating life’s precious moments with sustainable elegance.
Solitario’s new store in Dubai Hills is set to open on February 23, 2024. The store will showcase the brand’s exclusive designs and offer a personalised shopping experience to its customers. Solitario aims to cater to the growing demand for lab-grown diamond jewellery in the Middle East market and beyond.
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