TCS’s AI and ML Solutions for Europ Assistance’s IT Model

Europ Assistance, a leading global assistance and travel insurance company, has chosen Tata Consultancy Services (TCS) as its transformation partner to reimagine its IT operating model. The new deal will enable Europ Assistance to enhance its resilience, scalability and user experience with the help of TCS’s artificial intelligence (AI) and machine learning (ML) solutions.

TCS’s end-to-end enterprise IT application services:

As part of the multi-year partnership, TCS will provide end-to-end enterprise IT application services to Europ Assistance across all geographies where it operates. TCS will leverage its delivery centers in Europe and other regions to support Europ Assistance’s mission of providing services ‘Anytime, Anywhere’ and help it grow its business capabilities, partnership ecosystem and speed to market. According to a press release, Europ Assistance supports nearly 300 million customers in over 200 countries and territories with travel, mobility, home and family, health, and concierge services.

TCS’s AI and ML solutions:

TCS will also use its proprietary solution, ignio™ AIOps from its Digitate suite of offerings, to transform Europ Assistance’s IT operations. Powered by AI and ML, ignio™ AIOps will provide Europ Assistance with actionable insights into its technology stack, improving productivity and availability. The solution will also enhance operational resilience and business agility by automating tasks, optimizing resources and reducing risks. TCS claims that ignio™ AIOps can reduce IT incidents by up to 90%, improve mean time to resolve by up to 60%, and increase infrastructure utilization by up to 40%.

Co-innovation on novel use cases:

The partnership will also focus on co-innovation, with TCS and Europ Assistance working together on novel use cases leveraging generative AI and other advanced technologies. The co-innovation initiatives will aim to create new value propositions for Europ Assistance’s customers and partners.

TCS and Europ Assistance have announced a strategic partnership to transform Europ Assistance’s IT operating model using AI and ML solutions. The partnership will help Europ Assistance achieve its global mission of providing services ‘Anytime, Anywhere’ while enhancing its resilience, scalability and user experience.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message