TEPA Parliamentary Approval Initiated by Swiss Govt

The Swiss government has announced that it will start the parliamentary approval process for the Trade and Economic Partnership Agreement (TEPA) with India, which was signed on Sunday after 16 years of negotiations. The TEPA aims to boost trade and investment between the European Free Trade Association (EFTA) states and India, by reducing tariffs, improving intellectual property rights and addressing sustainability issues.

What is the TEPA?

The TEPA is a comprehensive trade agreement between India and the four EFTA states – Iceland, Liechtenstein, Norway and Switzerland. The agreement covers various aspects of trade and economic cooperation, such as:

  • Trade in goods: The agreement will eliminate or reduce tariffs on industrial and agricultural products, as well as provide rules of origin, technical barriers to trade, sanitary and phytosanitary measures, and trade remedies.
  • Trade in services: The agreement will provide market access and national treatment for service providers, as well as cover cross-border trade, establishment, temporary entry of natural persons, mutual recognition of qualifications, and regulatory cooperation.
  • Investment: The agreement will promote and protect investments between the parties, as well as provide dispute settlement mechanisms, transparency, and corporate social responsibility.
  • Intellectual property: The agreement will enhance the protection and enforcement of intellectual property rights, including patents, trademarks, geographical indications, copyrights, and trade secrets. It will also address issues such as legal certainty, patent procedures, and the protection of ‘Swissness’.
  • Competition: The agreement will ensure fair competition and prevent anti-competitive practices, such as cartels, abuse of dominance, mergers, subsidies, and state-owned enterprises.
  • Trade facilitation: The agreement will simplify and harmonize customs procedures and documentation, as well as provide mutual administrative assistance and cooperation.
  • Public procurement: The agreement will provide access to public procurement markets at the central and sub-central levels of government, as well as cover transparency, non-discrimination, and dispute settlement.
  • Sustainable development: The agreement will promote trade and economic development in a way that respects human rights, labor standards, environmental protection, and corporate social responsibility. It will also provide mechanisms for dialogue, consultation, monitoring, and dispute resolution.

Why is the TEPA important for Switzerland?

According to the Swiss government, the TEPA will open up broad market access for Swiss businesses in India, which currently levies very high import tariffs on most products. Under the agreement, India will lift or partially remove customs tariffs on 95.3 per cent of industrial imports from Switzerland (excluding gold) either immediately or with transition periods . Switzerland will also have tariff-free access to the Indian market for selected agricultural products after a transition period of up to 10 years .

The TEPA will also improve the legal framework and predictability for Swiss businesses in India, especially with regard to intellectual property rights, patent procedures and the protection of ‘Swissness’. The agreement contains a comprehensive and legally binding chapter on trade and sustainable development, which will enable the EFTA states to address trade-related sustainability considerations . Another chapter covers the promotion of investments in India by companies from the EFTA states, which are expected to invest USD 100 billion in India over the next 15 years .

The Swiss government said that the signing of the agreement between the EFTA states and India is a significant milestone in Swiss trade policy . It said that it will initiate the parliamentary approval process for the TEPA immediately so that Switzerland can ratify the agreement by 2025 at the latest . The agreement will also need to be approved by the parliaments of the other EFTA states and India before it can enter into force.

The TEPA is expected to boost bilateral trade between Switzerland and India, which amounted to CHF 4.1 billion in 2023. Switzerland is India’s sixth largest trading partner among the EFTA states. The main Swiss exports to India are chemicals and pharmaceuticals, machinery and instruments, watches and jewellery. The main Swiss imports from India are textiles and clothing, chemicals and pharmaceuticals, machinery and instruments.

Recent Blog : PM Launches Haryana Part of Dwarka Expressway

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message