The Reason Behind FIU IND’s Crackdown on Virtual Asset Providers

On December 28, 2023, the Financial Intelligence Unit India (FIU IND) issued show-cause notices to nine offshore virtual digital asset service providers (VDA SPs), including Binance, Kucoin, Huobi, Bitfinex and MEXC Global, among others . The FIU IND also wrote to the Secretary at the Ministry of Electronics and Information Technology to block the URLs of these entities for operating illegally without complying with the provisions of the Prevention of Money Laundering Act, 2002 (PMLA) .

Non-compliance with PMLA 2002

In March 2023, VDA SPs in India were brought under anti-money laundering/counter financing of terrorism regulations. They were mandated to comply with PMLA 2002, verify the identities of onboarded clients, and maintain records of their financial positions and potentially suspicious transactions. This obligation applies to all VDA SPs operating in India irrespective of physical presence .

However, several offshore entities that cater to a substantial part of Indian users were not getting registered and coming under the Anti Money Laundering (AML) and Counter Financing of Terrorism (CFT) framework. Currently, 31 VDA SPs have registered with FIU IND .

Purpose of PMLA compliance

The objective of the PMLA and its reporting obligation are to enable monitoring and tracking of financial transactions to curb money laundering and terror financing. Complying with the PMLA 2002 addresses one of the primary concerns of any regulator about the purported anonymity of the crypto assets and their potential use for unlawful purposes.

According to Ranjana Adhikari, Partner at INDUSLAW, mandatory KYC verifications would ensure lack of anonymity and businesses not encountering multiple hurdles. She also argues that the government has made it clear that it intends to enforce PMLA obligations on offshore entities if they satisfy the parameters of the March 2023 notification on VDA SPs.

This is also in line with India’s efforts through the G-20 where it has been advocating for global regulation of cryptocurrency and consequently the framework proposed by the International Monetary Fund and the Financial Stability Board to the G-20 in September 2023 is likely to be actioned in 2024 .

Global regulation of virtual assets

Other countries have also taken steps to regulate virtual assets and their service providers. In Dubai (UAE), they follow a licensing framework that imposes an obligation to comply with AML-CFT laws relevant to “its VA activities, businesses or operations in any jurisdiction at all times”. In the European Union, the Markets in Crypto-Assets Regulation (MiCA) endeavours to institute uniform EU market rules for crypto-assets.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message