Toothsi’s Parent Firm MakeO Raises $16 Mn in New Investment Round

MakeO, the parent company of dental tech startup Toothsi and skincare brand Skinnsi, has raised $16 million in a new funding round led by 360 ONE Asset and the investment office of Ashish Kacholia, a public markets investor . The round also saw participation from existing investors Eight Roads Ventures, Paramark Ventures, and the family office of Medlife’s co-founders Prashant Singh and Tushar Kumar .

Expansion plans

The Mumbai-based clinical makeover platform, which offers dental, skin and hair treatment solutions at home and through its offline centres, will use the fresh capital to expand its geographic footprint and scale its experience centres across the country . The company claims to have served over 150,000 customers across its portfolio of offerings, which includes clear aligners, laser hair reduction, acne removal, anti-ageing and teeth whitening among others. Currently, it has operations in 17 Indian cities and two cities in the UAE.

Growth story

Founded in 2018 by Dr Arpi Mehta, Dr Pravin Shetty, Dr Manjul Jain and Dr Anirudha Kale, MakeO started as an aligner brand Toothsi and later merged its flagship brands — Toothsi and Skinnsi – to launch MakeO in September 2022 . The company also roped in Anushka Sharma and Virat Kohli as its brand ambassadors. In May last year, MakeO raised $40 million in a Series C round from Eight Roads Ventures, Paramark, IIFL, and others. It has raised $90 million to date across equity and debt rounds. According to startup data intelligence platform TheKredible, the company’s revenue surged 5.3X to Rs 78.45 crore in FY22 from Rs 14.6 crore in the previous fiscal year (FY21), while its losses jumped 8.8 fold to Rs 184.29 crore in FY22.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message