Gorakhpur, Uttar Pradesh – April 14, 2024 – Varun Beverages, the leading bottler of PepsiCo beverages outside the US, marks a significant stride forward with the inauguration of commercial production at its brand new ₹1,100 crore facility in Gorakhpur, Uttar Pradesh. This strategic move strengthens Varun’s foothold in North India, allowing them to cater to the ever-growing demand for PepsiCo’s popular carbonated drinks and energy drinks in the region.
Expanding Capacity and Product Portfolio
The Gorakhpur plant signifies a substantial investment of ₹1,100 crore by Varun Beverages. This greenfield project not only increases production capacity but also paves the way for future diversification. Varun Beverages plans to introduce juices and value-added dairy products manufactured at the Gorakhpur plant within the next year, expanding their portfolio to cater to a wider consumer base. Industry estimates suggest this expansion will increase their production capacity by 20%.
Boosting the Local Economy: Significant Job Creation and Infrastructure Development
The establishment of the Gorakhpur plant is expected to have a positive ripple effect on the Uttar Pradesh economy. The project is poised to create significant job opportunities in the region. While the exact number isn’t explicitly stated in all reports, industry experts anticipate substantial job creation across manufacturing, logistics, and allied sectors. Additionally, the increased production capacity will necessitate the development of the surrounding infrastructure, leading to further economic benefits for the state. This aligns with the government’s initiatives to promote industrial growth and generate employment opportunities.
Varun Beverages: A Beverage Powerhouse with Global Reach
Varun Beverages is a force to be reckoned with in the Indian beverage industry, operating across six countries. Three markets of the Indian Subcontinent – India, Sri Lanka, and Nepal – contribute a staggering 83% to their net revenue, highlighting the company’s strong foothold in the region. The Gorakhpur facility reflects Varun’s commitment to market expansion and product diversification. This strategic move strengthens their position in North India and showcases their dedication to meeting the evolving preferences of Indian consumers. The inauguration of the Gorakhpur plant marks a significant milestone for Varun Beverages, solidifying their position as a leading beverage manufacturer in India and paving the way for future success.
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