Wonder Cement to Enhance Production with New Unit in Tulsigam, Gujarat

Wonder Cement, a leading cement manufacturer in India, has announced the setting up of its new production facility at Tulsigam, Gujarat. The company also said that it has reached a significant milestone of 18 MTPA cement production capacity in 2023. The new unit is expected to augment the brand’s manufacturing capabilities, seamlessly integrating with its existing production lines, and further enabling the company to meet growing market demand and ensuring better serviceability to the consumers.

A Strategic Move for Growth and Innovation

The Tulsigam unit is the latest addition to Wonder Cement’s expanding portfolio of production facilities across the country. The company started its journey in 2012 with the foundation stone of its first unit in Nimbahera, Rajasthan, with a cement capacity of 3 MTPA. Since then, it has added production units in Maharashtra, Madhya Pradesh, and Haryana. In 2023, the company reached a significant 18 MTPA total cement capacity with the initiation of its fourth production line and with grinding units in Uttar Pradesh and Gujarat.

“Each strategic move, including our new Tulsigam grinding unit, is aligned with our commitment to cater to Bharat’s evolving infrastructural demands. We’re poised for continued growth and are deeply committed to quality, innovation, and societal impact,” Vivek Patni, Director, Wonder Cement said.

A Commitment to Sustainability and Social Responsibility

Wonder Cement has also demonstrated its commitment to environmental responsibility and sustainability by integrating renewable energy sources such as wind and solar power into its operations. To further minimize the carbon footprint, the company employs state-of-the-art Waste Heat Recovery Systems (WHRS) to optimize energy efficiency. The power generated through green energy initiatives is 60MW.

The company’s commitment extends beyond manufacturing to CSR initiatives, educational and healthcare facilities, environmental protection and rural development. Wonder Cement has been recognized for its excellence in quality, safety, environment management and corporate social responsibility by various industry bodies and associations.

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message