Yellow Peas: Duty-Free Import Extended Till June

In a move to address rising pulse prices, the Indian government has extended its relaxation on import duty for yellow peas by two months. The new deadline for duty-free imports is June 30, 2024, providing much-needed relief for Indian consumers struggling with affordability. Yellow peas, considered a close substitute for chana, are expected to play a key role in moderating overall pulse prices in the country.

Policy Shift and Previous Extensions

This policy shift marks a significant change from the past. In November 2017, a 50% import duty was imposed on yellow peas, along with other pulses, to encourage domestic production. However, recognizing the need for immediate price stabilization due to a projected shortfall in chana output, the government introduced a duty-free regime for yellow peas in December 2023. This initial scheme, valid until March 31, 2024, was further extended for a month in April to ensure continued market stability.

Bridging the Gap: Imports and Impact

The shortfall in chana production is attributed to a combination of factors, including reduced acreage under cultivation and unfavorable weather conditions. To bridge this gap and improve pulse availability, India has already imported around one million tonnes (MT) of yellow peas under this duty-free scheme, primarily from major exporters like Canada and Russia. As yellow peas are a close substitute for chana, this increased supply is anticipated to bring down overall pulse prices, making them more affordable for consumers.

Impact on Procurement and Market Prices

The high market price of chana, currently around Rs 6,000/quintal compared to the government-set minimum support price (MSP) of Rs 5,440/quintal for 2024-25, is posing a challenge for government agencies like Nafed (National Agricultural Cooperative Marketing Federation of India) to carry out MSP procurement operations under the price support scheme. This highlights the need for increased availability of pulses at lower prices.

Looking Ahead: Market Stability and Consumer Relief

The extension of the duty-free regime on yellow peas is a positive step by the government towards controlling pulse prices and ensuring their affordability. This measure, coupled with other potential government initiatives to boost domestic production or release buffer stocks, should bring some relief to the market in the coming months. By increasing the availability of pulses and curbing price hikes, the government aims to ensure food security and provide much-needed financial stability to Indian consumers.

Recent Blog : Zee Announces 15% Staff Reduction in Overhaul

Share:

MORE STORIES

## Navigating the AI Revolution: 5 Trending Google Ads Topics for Marketers As Google Ads continues its rapid evolution, staying ahead of the curve is paramount for digital marketers. The platform’s increasing reliance on artificial intelligence, shifting privacy landscapes, and the introduction of new campaign types are creating a fresh set of challenges and opportunities. Here are five top trending blog topics that delve into the most critical areas of Google Ads today. ### 1. The Rise of the Machines: Mastering AI-Powered Campaign Types Google is unequivocally betting on AI to drive the future of its advertising platform. A key area of focus for marketers is understanding and mastering AI-driven campaign types like Performance Max and Demand Gen. These campaigns automate targeting, bidding, and ad creation across Google’s entire inventory. A deep dive into strategies for providing the right inputs to these “black box” models, interpreting their performance, and understanding how to guide the AI for optimal results is a crucial topic for advertisers looking to succeed in this new era. ### 2. Beyond the Click: Navigating the New Landscape of Measurement and Attribution With the impending deprecation of third-party cookies and a growing emphasis on user privacy, the way advertisers measure success is undergoing a fundamental shift. This has propelled topics like enhanced conversions, consent mode, and the integration of first-party data to the forefront. Marketers are actively seeking guidance on how to implement these privacy-centric measurement solutions to gain a more accurate and holistic view of their campaign performance in a world without granular user tracking. ### 3. Creative is the New Targeting: Leveraging AI for Compelling Ad Experiences In an automated world, the creative has become a key differentiator. Google is investing heavily in AI-powered tools that can generate and optimize ad copy, images, and videos. Blog posts that explore how to effectively use these generative AI features to create a high volume of diverse and engaging ad creatives are gaining significant traction. This includes best practices for providing creative inputs, A/B testing AI-generated assets, and ensuring brand consistency across automated campaigns. ### 4. The Evolution of Search: Adapting to a More Conversational and Visual SERP The traditional keyword-based search is evolving. Users are increasingly employing longer, more conversational queries, and Google is responding with a more visual and AI-driven search engine results page (SERP). This shift requires a re-evaluation of traditional keyword research and bidding strategies. Trending discussions revolve around how to adapt to this new reality, including the role of broad match keywords, the importance of high-quality creative in visual search formats, and strategies for capturing intent in a more conversational search landscape. ### 5. Future-Proofing Your Strategy: The Growing Importance of a Full-Funnel Approach As automation takes over many of the manual levers within Google Ads, the focus is shifting towards a more strategic, full-funnel marketing approach. Advertisers are looking for insights on how to effectively use different Google Ads campaign types to guide users through the entire customer journey, from initial awareness to final conversion and retention. This includes discussions on how to structure campaigns to complement each other, allocate budgets across the funnel, and measure the impact of upper-funnel activities on bottom-line results.

Google Ads is in the midst of a quiet revolution—one driven by artificial intelligence, privacy-first regulations, and a rapidly changing search landscape. For digital marketers,

Send Us A Message